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Target, Wal-Mart, Macy’s Top List of Favorite Holiday Ads

BY CSA STAFF

Washington D.C. TV ads are catching shoppers’ attention in creative ways this year, and according to a survey conducted for the Retail Advertising and Marketing Association (RAMA) by BIGresearch, the top three holiday television advertisements come from Target, Wal-Mart and Macy’s. Retailers rounding out consumers’ top ten favorite holiday TV ads include Best Buy, Sears, Kohl’s, Kmart, J.C. Penney, Publix and Meijer.

Though the results were consistent among most demographics, Best Buy overtook Target for the number one spot in the sought-after 18-24 year-old category. Additionally, Staples made the top-10 list for men, Big Lots made the top-10 list for women and Zales’ ads were in the top-10 for young adults (18-24).

Some consumers admit that holiday ads send them to certain stores and websites, according to the survey. About 17.1% of consumers said that their favorite holiday advertisement persuaded them to shop with a specific retailer. An additional 31.5% of consumers said they already planned to shop there.

Overwhelmingly, young adults were much more likely than other shoppers to say that holiday television ads sent them to specific stores (27.3% compared to 17.1%).

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Safeway predicts ’08 growth

BY CSA STAFF

PLEASANTON, Calif. Safeway today announced its earnings outlook for the year 2008.

Safeway said that it expects earnings per share for 2008 to be in the range of $2.25 to $2.35. The company said it anticipates that identical-store sales growth (excluding fuel) will be in the range of 3% to 3.2%. According to Safeway, the identical sales growth will be strongly affected by contributions from Lifestyle stores and product innovation.

Innovation has been, and will continue to be, the key to our success, said Steve Burd, chairman, president and ceo. “We have developed highly successful programs to reduce costs, improve service, enhance the quality of products and the shopping environment, and have established new growth vehicles. We believe this will ensure our long-term growth.”

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Meijer looks to enhance supply chain

BY CSA STAFF

GRAND RAPIDS, Mich. As part of Meijer’s new requirement for suppliers to generate their own replenishment orders as part of its scan based trading (SBT) program, the company has partnered with Prescient Applied Intelligence, a provider of supply chain and advanced commerce solutions, to test a store level replenishment (SLR) pilot program with one of its major suppliers.

“The SLR pilot program includes about a dozen stores,” said Tim Cronk, supply chain planner at Meijer. “We are using the pilot phase to set benchmarks and expectations for the 150+ store rollout, currently planned for early 2008.”

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