OPERATIONS

Target, Walgreens sport top retail apps for Apple’s new iPhone 5

BY Michael Johnsen

San Francisco — As consumers await the debut of Apple’s iPhone 5, two retailer applications are now ranked among the Top 20 “bestsellers” free apps as ranked by Apple.

Target ranks No. 8 overall and Walgreens No. 10 as of Thursday.

Target version 5.5.1 now allows users to receive coupons directly in the app and scan them in the store and is compatible with Apple’s latest iPhone operating system iOS 6. And now search results on the Target app can be filtered by price, in-store or online availability and color.

Walgreens version 3.2.1 brings to life the company’s just-introduced loyalty card program Balance Rewards with the new update.

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M.Strom says:
Sep-24-2012 12:38 pm

Target, Walgreens sport top retail apps
iPhone 5 is the thinnest, lightest and fastest iPhone ever - and that's all. Nothing really new - on the other hand, applications look great. bridesmaid

M.Strom says:
Sep-24-2012 12:38 pm

iPhone 5 is the thinnest, lightest and fastest iPhone ever - and that's all. Nothing really new - on the other hand, applications look great. bridesmaid

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OPERATIONS

OfficeMax adds new search engine

BY Staff Writer

Naperville, Ill. — OfficeMax Inc. announced Thursday a new search engine on Officemax.com designed to speed up shopping and provide more accurate search and recommendation results.

In its first month with the new search engine, OfficeMax said that OfficeMax.com has already experienced an increase in conversion rate and customer satisfaction around site navigation, and more than a 60% increase in average revenue per visit.

"Search is the backbone of any successful internet retailer, and is the key to delivering the speed, accuracy and convenience that customers desire in their online shopping experience," said Jim Barr, OfficeMax executive VP and chief digital officer. "These improvements to our search capabilities make our customers’ online shopping experience more intuitive and easier than ever before.”

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News

Just Born introduces new Peeps, Mike and Ike treats for Halloween

BY CSA STAFF

BETHLEHEM, Pa. — Just Born has introduced new Halloween-themed candies under its Peeps and Mike and Ike brands.

New Peeps snack size mini marshmallow chicks are 34 individually wrapped treats adorned in orange, green and purple. The new Mike and Ike Mummy’s Mix limited-edition flavor mix, packaged in a 5-oz. theater box, includes lemon, orange, grape, lime and raspberry flavors. What’s more, the new Mike and Ike variety bag features Mike and Ike original fruits, RedRageous! and Zours flavors, and is available in both 40-count and 63-count sizes.

The new treats join the current lineup of Just Born Halloween candies, including:

  • Peeps chocolate-dipped orange chicks, available in 3-count packages;

  • Peeps chocolate-covered marshmallow pumpkins available in single-serve packages;

  • Peeps chocolate mousse-flavored marshmallow cats, available in 8-count packages;

  • Peeps sugar-free pumpkins, available in 3-count packages;

  • Peeps pumpkins, available in both 8- and 24-count packages;

  • Peeps ghosts, available in both 3- and 9-count packages; and

  • Mike and Ike, Hot Tamales and Peanut Chews candies, available in a variety of treat-giving snack size bags.

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