REAL ESTATE

Taubman Centers expanding use of StepsAway technology

BY Marianne Wilson

Taubman Centers is expanding its use of a mobile app that lets retail tenants connect with shoppers once they sign into a center’s WiFi network and offer them store-specific deals.

The shopping center developer will deploy in-mall mobile retail solution StepsAway in four additional malls by year-end, including The Mall at Short Hills (Short Hills, New Jersey), Westfarms (West Hartford, Connecticut), The Mall at Green Hills (Nashville, Tennessee), and The Mall at University Town Center (Sarasota, Florida). Taubman first used the solution last year, in six malls.

The mobile app, which is now in place nationwide in a total of 36 shopping centers operated by a variety of owners, requires no download and is accessible via each center’s free guest Wi-Fi network. On average, a retailer’s offers in a month are viewed more than 15,000 times in each mall, according to StepsAway.

Additionally, time-sensitive flash sales on StepsAway have generated double-digit percent redemption rates.

StepsAway, which launched last year, was founded by Allan Haims, a former president of Wet Seal Inc., and former senior VP of Disney Stores Worldwide.

“Since we began using StepsAway, we’ve seen a double-digit percentage increase in the volume of consumers using our free mall Wi-Fi networks and taking advantage of hyperlocal in-mall offers,” said Ivan Frank, director of digital marketing, Taubman Centers. “Expanding our StepsAway footprint is part of our larger strategy to offer a higher value digital experience to consumers visiting Taubman malls nationwide.”

Through StepsAway’s cloud-based technology platform, national retailers can create and deliver promotions across multiple mall properties and mall owners, from their corporate headquarters on a single platform.

Shoppers visiting any of StepsAway’s participating malls sign onto the mall’s free Wi-Fi network and then peruse deals via StepsAway’s SAMobile app by product category or store name. The browser-based app is compatible on any Wi-Fi enabled device including all Apple, Android and Windows mobile devices.

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MARKETING/SOCIAL MEDIA

JLL: Black Friday ‘creep’ into Thanksgiving remains strong

BY Marianne Wilson

Nearly one-third of retailers surveyed by JLL say they plan to open on Thanksgiving Day in order to get a jump on Black Friday sales.

JLL’s 2015 Holiday Sentiment Report, which includes feedback from largely national or global retailers in JLL-managed shopping centers across the United States, also reveals more than half of those retailers expect an uptick in shopper traffic this year.

“Black Friday creep into Thanksgiving mealtime is a very real thing,” said Greg Maloney, CEO of Americas Retail, JLL. “Holiday retail sales are anticipated to increase slightly over last year, and we’ll likely see sales trickling in even earlier in the days leading up to Black Friday. Retailers want to have first crack at customers’ wallets; the earlier they open, the more chance they have of capturing shoppers’ dollars.”

In a not unexpected finding, JLL’s survey uncovered that more than two-thirds of retailers believe that the holiday season is the most important time of the year for revenue. And nearly 80% of respondents expect to earn up to 40% of their holiday sales during Thanksgiving/Black Friday weekend.

More than half of the retailers, including the likes of Belk, Macy’s and Sears, plan to usher in shoppers by 6:00 p.m. on Thanksgiving evening. But some high-profile retailers are bucking the trend. While their decision to close on Thanksgiving may spur a few additional retailers to join in the bandwagon, “the majority will keep their doors open,” said James Cook, director of retail research, JLL.

“Don’t expect a sea change in this tide,” he added

For more information on JLL’s 2015 Holiday Sentiment Survey visit jllretail.com.

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News

Survey: Black Friday “creep” remains strong

BY CSA STAFF

Nearly one-third of retailers surveyed by JLL say they plan to open on Thanksgiving Day in order to get a jump on Black Friday sales.

JLL’s 2015 Holiday Sentiment Report, which includes feedback from largely national or global retailers in JLL-managed shopping centers across the United States, also reveals more than half of those retailers expect an uptick in shopper traffic this year.

“Black Friday creep into Thanksgiving mealtime is a very real thing,” said Greg Maloney, CEO of Americas Retail, JLL. “Holiday retail sales are anticipated to increase slightly over last year, and we’ll likely see sales trickling in even earlier in the days leading up to Black Friday. Retailers want to have first crack at customers’ wallets; the earlier they open, the more chance they have of capturing shoppers’ dollars.”

In a not unexpected finding, JLL’s survey uncovered that more than two-thirds of retailers believe that the holiday season is the most important time of the year for revenue. And nearly 80% of respondents expect to earn up to 40% of their holiday sales during Thanksgiving/Black Friday weekend.

More than half of the retailers, including the likes of Belk, Macy’s and Sears, plan to usher in shoppers by 6:00 p.m. on Thanksgiving evening. But some high-profile retailers are bucking the trend. While their decision to close on Thanksgiving may spur a few additional retailers to join in the bandwagon, “the majority will keep their doors open,” said James Cook, director of retail research, JLL.

“Don’t expect a sea change in this tide,” he added.

For more information on JLL’s 2015 Holiday Sentiment Survey visit: www.jllretail.com.

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