REAL ESTATE

Taubman’s Short Hills Mall back-to-school Web site returns

BY CSA STAFF

Bloomfield Hills, Mich. Taubman Centers said Wednesday it has brought back a mall promotion that allows users to access back-to-school savings as well as post yearbook-inspired photos.

The Mall at Short Hills, in Short Hills, N.J., has returned the online campaign, YearbookYourself, for a second year in time for back-to-school shopping. Developed and produced with the help of Minneapolis-based ad agency Colle+McVoy, the “Yearbook Yourself” campaign allows visitors to the site to upload photos in order to see themselves in vintage hairdos and outfits spanning more than five decades. Once “yearbooked,” they sent their photos across the Internet; when the site launched last fall, it drew more than 15,000,000 visitors.

This year the Web site, YearbookYourself.com, offers additional enhancements including a Facebook integration.

“More than 780,000 people have signed up to be e-mailed when the new site launches,” said Janet Cesario, marketing and sponsorship director for The Mall at Short Hills.

Visitors to the new YearbookYourself.com will discover new templates for hairstyles and fashions, from mullets to dreadlocks, along with improved functionality and the ability to fine-tune details such as skin tone and photo orientation, said Cesario.

The site, which launched Wednesday, will remain active through the fall of this year.

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Rite Aid, ADA brush you up on oral hygiene

BY CSA STAFF

CAMP HILL, Pa. Rite Aid is partnering with the American Dental Association to spread the word on the importance of regular dental visits and good oral hygiene.

Afree oral care guide will be available at more than 4,800 Rite Aid stores nationwide and online at www.riteaid.com starting July 26. The 12-page oral care guide from Rite Aid contains proactive tips from the ADA to help prevent tooth decay, gum disease and gingivitis as well as information on how gum disease may be linked to overall health.

As an added incentive to encourage customers to take charge of their oral health, the purchase of select oral care products of $15 or more July 26 to Sept. 26 will qualify through the Single Check Rebate program for a free Summer Fun tote with $10 worth of magazines, sugarless chewing gum and other items.

Starting July 26, visitors to Rite Aid’s online health information center at www.riteaid.com/health can view flossing and brushing demonstrations, brush up on additional oral health information and learn about oral health through interactive games.

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Ebay sees large increase in 2Q revenue

BY CSA STAFF

SAN JOSE, Calif. Ebay announced that it posted second quarter revenue of $2.1 billion, a $97.7 million year-over-year decrease. The company recorded net income on a GAAP basis of $327.3 million or 25 cents per diluted share, and non-GAAP net income of $478.6 million or 37 cents per diluted share.

GAAP operating margin decreased to 19.6% for the quarter, compared to 24.8% for the same period last year. Non-GAAP operating margin decreased to 28.7% for the quarter, compared to 31.9% for the same period last year.

 

“We drove solid second quarter results, with strong momentum and market share gains at PayPal and continued stabilization in our core eBay business,” said eBay Inc. President and CEO John Donahoe. “We are managing our business with focus and discipline, delivering on our commitments while investing in our growth priorities. I’m pleased with our pace, our progress and our performance.”

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