News

TBC selects Revionics pricing tools

BY Dan Berthiaume

Palm Beach Gardens, Fla. – Tire retailer TBC Corporation has entered into a three-year agreement for the Revionics Price Optimization and Revionics Promotion Optimization solutions. TBC seeks to improve value-based pricing strategies and promotional offers that appeal to localized markets while driving increased sales and margins in the automotive aftermarket industry.

Specific activities TBC will use Revionics technology for include executing competitive positions and desired price image, aligning price strategy with category and financial objectives, executing promotions, and measuring pricing and promotion effectiveness.

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OPERATIONS

Staples launches new electronics recycling program

BY Dan Berthiaume

Framingham, Mass. – Staples, Inc. is launching a new technology trade-in program. Staples already recycles electronic office products for free and now small businesses and consumers can trade-in a variety of used technology devices for Staples eCash Cards, which can be used in Staples stores or on Staples.com.

In addition to in-store drop-off, Staples’ new program also features online trade-in through Staples.com with free shipping. Office electronics that have no trade-in value due to age or condition can still be recycled for free in Staples stores nationally and in most Staples Canada store locations. Staples’ global goal is to recycle 40 million pounds of e-waste annually by 2020.

“Staples is not only committed to helping the planet, but to providing small businesses and consumers with a way to receive value for their used electronics,” said Mark Buckley, VP of environmental affairs, Staples. “We encourage our customers to trade-in their old devices by offering them instant payment. By extending the program to Staples.com, we’re helping them make more technology recycling happen.”

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News

PassBee Media rolls out iBeacon solution

BY Dan Berthiaume

Plano, Texas – PassBee Media is rolling out a new iBeacon location-based marketing solution. The application is aimed at allowing retailers to target indoor or in-store consumers for increasing foot traffic, engagement, and sales.

PassBee’s iBeacon solution delivers in-store push notifications designed to create a more personalized experience and increase same-customer and same-store sales. For example; a customer checking out a particular outfit, could be served up customized suggestions for accessories to compliment it elsewhere in the store.

"iBeacon provides the ultimate in right time, right place, right medium marketing,” said Scott Hutchinson, spokesperson for PassBee Media.

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