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Tea is the new coffee as Bigelow boost caffeine content

BY CSA STAFF

Tea drinkers longing for a stronger wake-up brew and coffee drinkers wanting to add variety to their repertoire of caffeinated beverages now have options.

Bigelow Tea has introduced a line of super-caffeinated teas that contain 50% more caffeine than the average cup of tea. The new line of robust black teas are naturally formulated and branded as American Breakfast. According to the company the teas are specially formulated with natural black tea extract – a concentrated form of brewed black tea – to deliver 60mg to 90mg of caffeine per cup, versus the typical 30mg to 60mg in regular black tea.

Despite the significantly higher caffeine content, Bigelow contends drinkers will not experience the “rush and crash” effect typical of coffee thanks to L-Theanine, the naturally occurring compound found almost exclusively in tea.

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Best Buy creates Intel brand zones

BY CSA STAFF

Fifty Best Buy stores nationwide have launched new interactive departments branded as, “The Intel Experience.”

What makes the initiative interesting is that Intel is a brand that powers many consumers electronics devices, but it isn’t a brand consumer directly seek out the way they do Samsung, Apple or LG.

The Intel Experience is meant to be a hands-on experience zone that gives shoppers of all technology sophistication levels the opportunity to try, explore and play with the latest, cutting-edge technologies like 3-D printing, gaming meets augmented reality, and digital disc jockey remixing.

“We wanted to give our customers a new way to experience Intel technology,” said CJ Bruno, corporate vp and general manager of Intel Americas. “It’s an innovative way for Best Buy’s customers to see, touch and engage with our latest products and experiences.”

Intel plans to bring a new set of technology experiences into The Intel Experience each season to inspire, empower and create wonder for visitors. The area will be staffed by specially trained Best Buy employees. According to Intel and Best Buy, the merchandising initiative taps into Americans’ desire to try and learn about new technology by eliminating potential barriers to access.

“People don’t normally have the opportunity to experience the kind of cutting-edge technology that will be featured in these shops,” said Jason Bonfig, senior category officer for computing and tablets at Best Buy. “It’s a natural extension of our goal to showcase the endless possibilities of technologies and ignite our customers’ imaginations.”

Initially, the Intel Experience will offers four distinct experiences including 3D printing, Mars Escape augmented reality game, DJ remixing Ne-Yo Experinence and a product gallery feature laptops and devices powered by Intel.

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Holmes to help women be beautiful

BY CSA STAFF

Procter & Gamble has introduced a new ad campaign for its Olay brand featuring Katie Holmes in which the actress encourages woman to be their best beautiful.

Created in partnership with Saatchi & Saatchi New York, Holmes encourages women around the world to be their best beautiful – in their lives and their skincare while featuring Regenerist and other Olay products.

“We’re thrilled to have Katie Holmes help us inspire women to realize their best beautiful in the new creative,” says Leigh Radford, vp of global skincare and Olay franchise leader. “Katie – a confident, modern woman – represents Olay and the voice of women worldwide who never settle in skincare.”

Directed by American film director Bennett Miller (Moneyball, Capote, and the upcoming Foxcatcher), the advertising features Holmes’ personal reflections, calling upon women to embrace what makes them uniquely beautiful and live up to the woman they see in the mirror.

“Being your best beautiful, that’s what never settle means,” Holmes said.

The Your Best Beautiful campaign rolled out across multiple channels including social and digital media, print, television and in-store displays in mid-October.

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