Teachers to aid Wal-Mart shoppers
BENTONVILLE, Ark. and EASTON, Pa. Wal-Mart and Crayola are teaming up for a back-to-school program to help parents find the right products for their children. The companies have enlisted school teachers to help shoppers get the right supplies for the school year.
“The frenzy and pressure related to buying back-to-school supplies is very much like holiday shopping. It’s all about finding the “must-have” supplies on school lists,” says Nancy DeBellis, Crayola director of education. “Wal-Mart and Crayola know the stress this puts on parents, which is why we joined forces to simplify the experience.”
At participating Wal-Mart stores this weekend, teachers wearing special green Crayola aprons will be assisting shoppers in the back-to-school section. Their role is to help shoppers locate the correct items on their child’s school lists and provide their expert opinion on any of the products they are considering that offer high quality and great value.
RYE, N.Y. Jarden Branded Consumables, a business unit of Jarden Corp. announced today that Michael Cornell, previously ceo of Jarden Home Brands, has been promoted to the position of president and ceo of Jarden Branded Consumables. Cornell joined Jarden following the acquisition of Loew-Cornell, in 2004. Most recently, he has led the Loew-Cornell business, the Pine Mountain firelog business and the Jarden Home Brands businesses, including the Diamond and Ball brands.