Teens’ Holiday Spending Power Could Bode Well for Retailers
Los Angeles, About 95% of teens choose shopping at stores and malls, over catalog and online, according to the “Teen Topix” study released by OTX (Online Testing eXchange), a global consumer research and consulting firm.
The survey also found that 65% of teens said they use the Internet to find out about new, cool products, and friends come in a close second at 62%. Meanwhile, about 54% of teens find out about new products from commercials on TV.
When asked about specific types of stores teens will shop at this holiday season, electronics (46%), bath/body (45%), and music stores (41%) led the way. Much lower on the list were store websites (13%), online stores (12%), auction sites (8%), and home-shopping channels (3%).
The study also found that holiday shopping remains a social experience as 84% of teens say they will shop with others, while 16% will shop alone, and 74% prefer to shop with their friends, vs. 26% who say they would rather shop with their parents.
“The shopping behavior and spending patterns of teens, especially during the holiday season, is of great interest to marketers and retailers,” said Bruce Friend, president for media and entertainment insights for OTX. “As this study indicates, teens, like the rest of us, not only think in terms of products they want, but are well aware of and discriminating about the multitude of brands messaging directly to them.”
GameStop reports strong 3Q earnings
GRAPEVINE, Texas GameStop today reported that earnings for the third quarter ended Nov. 3 were $52 million. Diluted earnings per share were 31 cents for the third quarter of 2007.
The company reported that total sales increased 59.3% to $1.6 billion in comparison to $1 billion in the prior year quarter. Comparable-store sales increased 46.3% during the third quarter, also beating previously released guidance of 30% to 32%.
Richard Fontaine, GameStop’s chairman and ceo, stated, “Our third quarter sales and earnings are a reflection of not only the real momentum in the video game business as a whole, but a particularly strong statement that GameStop’s model continues to run ahead of the growth curve. We had an outstanding quarter both domestically and internationally, while our e-commerce division, GameStop.com, and video game publication, Game Informer, had record quarters.”
For the fourth quarter of fiscal 2007, GameStop is forecasting comparable-store sales to range from up 7% to up 9%, on top of comparable-store sales of 26.5% in the fourth quarter of fiscal 2006 when the Nintendo Wii and Sony’s Playstation 3 were launched. Diluted earnings per share are expected to range from 95 cents to 97 cents compared to earnings per share of 81 cents in the fourth quarter of 2006.
The company has also raised its fourth quarter guidance. The company now expects full year 2007 diluted earnings per share guidance to range from $1.61 to $1.63. Total revenues are now projected to grow between 28% and 29%, with expected comparable-store sales ranging from up 20% to up 21%.
Bausch & Lomb names general counsel
ROCHESTER, N.Y. Bausch & Lomb has named Robert Bailey corporate vp and general counsel. Bailey was most recently vp, assistant general counsel and assistant secretary for the company.
Bailey re-joined Bausch & Lomb in 1997 after serving as associate general counsel and assistant secretary at Goulds Pumps from 1995-1997. He first joined at Bausch & Lomb as counsel from 1994 to 1995. He began his legal career as an associate with what is now the Nixon Peabody law firm in Rochester, N.Y.
Bailey replaces Robert Stiles who has announced his intention to retire from Bausch & Lomb in 2008, after a career spanning more than 25 years with Bausch & Lomb, most recently as senior vp and general counsel.