STORE SPACES

Tennant adds additional strategic accounts manager

BY Staff Writer

Minneapolis — Due to continued growth in the retail market, Tennant Co. announced it has added an additional strategic accounts manager. Brian Clifton has been hired to work closely with key retailers to design and implement floor care programs that add value to their organizations.

“Brian’s energy, passion for the business and his exceptional account management skills will be an asset to his customer base and Tennant. “We’re very excited to welcome Brian to the Tennant team and look forward to another great year,” said Russ VanderZwaag, director of retail accounts.

Tennant Co. is the recognized leader in designing, manufacturing and marketing solutions that help create cleaner, safer, and healthier Stores and Distribution Centers. Tennant products are marketed under the Tennant, Nobles, Green Machines, and Orbio brands.

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Design darling Wu a winner for Target

BY CSA STAFF

Fashion phenom or design darling. Whatever you call Jason Wu, he’s got a new line coming to Target Feb. 5 that could be a big deal on several levels.

Wu won the equivalent of the fashion world’s lottery when First Lady Michelle Obama wore one of his dresses to the presidential inauguration and since then everything has gone right for the native of Taiwan. There’s been plenty of favorable media coverage for the 26-year-old and his collaboration with Target is another big win on his fast track career. Now it remains to be seen whether his collection of 53 items priced between $19.99 to $59.99 is a hit with shoppers in the real world as opposed to those in the high fashion world.

That’s the good thing about these designer exclusives. If they flop, the merchandise is only in stores for a month and in that amount of time it’s not like the company is going to take a bath on markdowns. Conversely, if sell through is strong it reinforces the message among Target’s best customers that designers exclusives need to be shopped early or they risk getting shut out of the cool stuff. Lastly, the offering from Wu gets Target’s new fiscal year started off the right way with a strong, “expect more, pay less” statement with some highly-differentiated merchandise.

Check out the commercial for Wu here.

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Putting Twilight to the test

BY CSA STAFF

Usually Walmart is the retailer promoting the midnight release of some hot Hollywood title, but early next month Target is taking a run at the new release strategy with the release of The Twilight Saga: Breaking Dawn – Part 1.

The Twilight series has been a huge hit since it was first introduced, and presumably there will be strong demand for the new release on DVD and Blu-ray. However, to sweeten the offer for hardcore fans, Target will show an exclusive, world premier scene from the fifth and final film in the Twilight franchise. And if that weren’t enough, the exclusive offer includes an authentic prop flower from the movie’s wedding scene beautifully encased in an acrylic keepsake.

“We’re making Target the Twilight Saga destination this February,” said John Butcher, VP entertainment at Target. “By extending our store hours, fans will not only get their hands on the exclusive merchandise first, but they’ll also get an exciting sneak peek of the final film.”

Walmart has been known to employ the midnight release strategy with a variety of entertainment properties and it works for them because most of its stores are open 24 hours. Target’s stores aren’t, so that means about 500 stores will be staying open a few extra hours and incurring some additional labor and other operating costs. Tickets for the DVD or Blu-ray will be distributed in the guest services starting at 9 p.m. and then the special movie preview will take place at 11 p.m. Then at midnight the DVD or Blu-ray is available for purchase, and at 1 a.m. the nearly 500 stores involved in the campaign will close.

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