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Tervis taps Demandware to enhance digital commerce

BY Marianne Wilson

Burlington, Mass. — Demandware, a provider of enterprise cloud commerce solutions, announced that Tervis Tumbler Company selected the Demandware Commerce platform to enhance digital commerce operations, grow online revenue and expand internationally. Tervis signed with Demandware in second quarter 2014.

Tervis selected Demandware’s cloud platform for its fast time-to-market and flexibility to quickly and more effectively respond to market changes and consumer demands. With Demandware, Tervis will streamline all B2C and B2B commerce operations onto a single platform to provide a consistent branded experience to consumers and businesses.

“The Tervis brand uniquely fosters both self-expression and shared community. It is essential that this is realized in our retail experiences,” said Mellisa Allen, head of technology, Tervis. “With Demandware, we will have a centralized platform that can still distinctly meet the evolving needs of our consumers and retail partners, and execute the vision for both our B2C and B2B sites. Leveraging Demandware’s cloud platform enables us to drive higher revenue growth through commerce innovation and accelerate our speed to market without the need for additional tech resources.”

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CST Brands to acquire general partner of Lehigh Gas Partners

BY Dan Berthiaume

San Antonio, Texas – CST Brands Inc. has entered into definitive agreements to purchase 100% of the membership interests of Lehigh Gas GP LLC, the general partner of Lehigh Gas Partners LP, from Lehigh Gas Corporation.The aggregate consideration will be $17 million in cash and approximately two million CST shares.

Based on the closing share price of CST Brands stock as of Aug. 5, the total consideration is currently valued at approximately $85 million. Joe Topper, the chairman and CEO of LGP, will continue as president and CEO of LGP and will join the board of directors of CST Brands.

CST expects to grow both its fuel and convenience store count and wholesale fuel business through the acquisition. The transaction is expected to close in fourth quarter 2014. The CST board also authorized the repurchase of up to $200 million of CST Brands’ common stock.

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Braun scores Seahawks QB Russell Wilson for #FaceGreatness campaign

BY CSA STAFF

Braun has unveiled a new branding campaign, dubbed #FaceGreatness with Braun Confidence, featuring NFL and Braun’s new U.S. spokesperson, Seattle Seahawks quarterback, Russell Wilson.

The consumer-facing print and TV advertisements — as well as digital video, social marketing, and brand packaging — officially launched on Thursday via national print advertising, online videos and digital content on Braun’s website and social properties. The campaign was developed to encourage men to be confident, to chase their dreams, and to never give up on their quest to achieve greatness, P&G stated.

“Russell Wilson is the perfect person to lead our #FaceGreatness campaign, as he has overcome tremendous challenges and obstacles to achieve greatness; in fact, he was instrumental in the development of our core concept of ‘facing greatness’,” stated Brian Messerschmitt, brand manager for Braun N.A. “We believe #FaceGreatness means having the courage and drive to never give up on your dreams. It requires passion and commitment, which are key attributes shared by Russell and the Braun brand. We cannot wait to bring this program to life nationwide.”

The brand is also promoting its new Series 5, which includes new FlexMotionTec to deliver more skin contact in problem areas for efficient shaving with less skin pressure. The new PowerDrive supplies 20% more motor power than before, for high-speed cutting even on dense hair. Series 5 is available online and in department, specialty, mass merchandise stores and club stores.

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