Tesco scores big with virtual grocery stores in subway stations in South Korea
New York City — British retail giant Tesco Ltd. has broken new ground, creating virtual stores in subway stations in Seoul, South Korea, as a way to make grocery shopping more convenient for the city’s busy urban residents. Tesco launched the unique venture for its Homeplus chain, which operates 115 stores in South Korea. The virtual stores were created by Cheil Worldwide of Korea.
The product-less stores consist of photo images of grocery shelves and fresh and perishable food cases, which are designed to look just like those inside of a freestanding store. Shoppers walk up to the virtual store shelves, select what products they want to buy and then scan the product’s QR code with their smartphone. Once the QR code is scanned, the item goes into the shopper’s online grocery cart. Once the shopping is completed, the shopper requests a time for the groceries to be delivered. Click here to watch a video of how the store was created.
According to reports, the virtual grocery store has attracted more than 10,000 new customers and boosted Home Plus’s online sales by 130%. Tesco’s Homeplus is looking for other similar venues in South Korea to put the virtual stores.
Target wins approval to add bulls-eye to Chicago landmark building
New York City — Target Corp. has won approval to put its signature red logo on one of Chicago’s most famous buildings. The Permit Review Committee of the Commission on Chicago Landmarks on Thursday approved the chain’s request to allow its bull’s eye to be placed on its new store planned for downtown Chicago.
The store will be located in the Sullivan Center, at 1 S. State St. The building, designed by famed architect Louis Sullivan, was built in 1899 and is a designated historic landmark. It housed the Carson Pirie Scott department store from 1904 to 2007.
Target will lease 124,000 sq. ft. over two floors of the building. The store will feature the chain’s new City Target format.
According to the Chicago Sun-Times, the proposal lets Target place its bull’s-eye logo inside the building’s famed glass-enclosed entrance at State and Madison. Along State Street, Target would hang alternating windows two-story banners in the company’s red color.
“Target is honored to be a part of the preservation of a Chicago treasure and we are excited to bring unique design elements to the Sullivan Center,” the company said in a statement. “We focus on building stores that satisfy the unique, local flavors of our guests and communities and believe our CityTarget store will be authentic and relevant to Chicago.”
Bob Evans Farms to remodel 44 units
New York City — Bob Evans Farms will extend its “Farm-Fresh Refresh” renovation project to 44 locations in the Detroit and Toledo, Ohio, areas. The renovations are expected to begin in August 2011 and be finished by this November.
The new stores will include a bakery, a carry-out area and a redesigned retail area. The updated design features murals in the entryway depicting the heritage of Bob Evans and more modern furnishings, light fixtures and brighter color schemes in the dining room.
Currently, Bob Evans operates 563 restaurants in 18 states.