MARKETING/SOCIAL MEDIA

Tesco to Update Fresh & Easy Look

BY CSA STAFF

London Tesco plans to incorporate local and community design themes into 60 Fresh & Easy stores located in California, Nevada and Arizona.

The first store that will undergo a design revamp is the located in Fresno, Calif.

The Fresno City Council has already approved Fresh & Easy’s planning permission request.

The new design is said to incorporate a mural depicting the historic nature of the site and surrounding neighborhood, as well as a clock tower.

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Trahan to endorse Belk golf line

BY CSA STAFF

CHARLOTTE, N.C. Belk announced an exclusive partnership with professional golfer D.J. Trahan, who will endorse Pro Tour, the company’s private label golf brand for men, beginning this summer.

The Pro Tour line includes stylish performance sportswear items that feature wind and water resistance and moisture management. Prices for items in the line range from $36 to $120.

D.J. Trahan speaking about his relationship with Belk and Pro Tour apparel said, “I’m happy to represent Belk on the PGA Tour. Growing up in the South, I’ve shopped at Belk stores for years. It’s a family-run business that takes care of its customers. Besides my clubs, what I wear is the most important thing I pack each week. Pro Tour clothes are well-made, fit right, come in great colors and designs and the performance features make it easy for me to focus on my game.”

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Shopko boosts national brand offerings

BY CSA STAFF

GREEN BAY, Wis. Shopko announced that it has added national brands to its junior and young men’s assortments.

New brands include  Union Bay and Airwalk for young men’s and Bongo and Mudd for juniors.

 

“We are excited to add these quality brands to our assortments,” said Jill Soltau, Shopko senior vp and general merchandise manager of apparel and accessories. “Our shoppers have told us they want more fashionable and relevant clothing. These national brands will meet the diverse needs of our customers from fashion to quality to value.”

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