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Texas Roadhouse works with Localeze to improve website

BY CSA STAFF

Vienna, Va. — Business listings identity management provider Localeze said Tuesday that casual dining restaurant Texas Roadhouse is using its local search solutions.

Since launching the local search business listings identity management, Texas Roadhouse said it has experienced a 40% increase in website traffic directly from online listings found on local search, mobile and social platforms like Google, Yahoo, Bing, YP.com and Facebook.

Localeze distributes Texas Roadhouse’s business listings through direct, contractual relationships to more than 120 local search platform partners.

Since partnering with Localeze, the company said its business listings visibility has increased dramatically when consumers search for keywords such as steakhouse, ribs, and barbecue.

"Localeze has given us the ability to streamline the management of our local listings in a cost-effective way across multiple platforms and optimize our local search results, increasing Texas Roadhouse’s online presence,” said Tyler Durham, online marketing resources coordinator, Texas Roadhouse.

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A&P looks to close more than 30 stores

BY CSA STAFF

MONTVALE, N.J. — A&P announced that it has filed a motion seeking approval to close 32 stores in six states as the company continues to fully implement its comprehensive financial and operational restructuring. The store closures are expected to be completed in the company’s fiscal first quarter, subject to court approval.

A&P President and CEO Sam Martin said, “As part of our turnaround and our ongoing review of our store footprint, we have decided to close these 32 locations. While this was a very difficult decision that will unfortunately impact some of our customers, partners, communities and employees, these actions are absolutely necessary as we work to strengthen A&P’s operating foundation and improve our performance. We will help our affected colleagues pursue other positions across the company should open positions be available.”

A&P said that as part of the store closure process, it will encourage loyal customers to shop at its other stores in their communities or in close proximity to the closing store locations.

Martin continued, “Delivering great value and service to our customers every day remains the focus of every A&P associate. Even as we reduce our store base and drive efficiencies across our company, we continue to take other important steps to enhance our customers’ overall shopping experience, including upgrading our private label brands. We are moving forward aggressively to make strategic decisions that will position A&P for a strong future.”

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Target celebrates five years of “GO”ing International

BY CSA STAFF

MINNEAPOLIS— This spring Target is celebrating the five-year anniversary of its GO International program with a collection that features 34 dresses from 17 past GO International designers. Ranging in price from $24.99 to $44.99, the GO International Designer Collective will be available March 13 through April 10 at most Target stores and Target.com.

“GO International has an incredible following and we wanted to provide women who love fashion with a second chance to get their hands on some of the program’s most popular dresses,” said Trish Adams, SVP apparel and accessories, Target. “The GO International Designer Collective offers Target’s guests a stylish, affordable collection and celebrates the many talented designers who helped make this program a success.”

Available exclusively at Target, the limited-edition collective features dresses from Luella Bartley, Tara Jarmon, Paul & Joe (by Sophie Albou), Behnaz Sarafpour, Proenza Schouler (by Jack McCollough and Lazaro Hernandez), Libertine (by Johnson Hartig), Alice Temperley, Erin Fetherston, Jovovich-Hawk (by Milla Jovovich and Carmen Hawk), Rogan (by Rogan Gregory), Richard Chai, Jonathan Saunders, Thakoon (by Thakoon Panichgul), Tracy Feith, Rodarte (by Laura and Kate Mulleavy), Zac Posen and Tucker (by Gaby Basora).

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