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Texting takes top billing

BY CSA STAFF

At Westfield San Francisco Centre, shoppers have the opportunity to win a $1,000 shopping spree, while Westfield has the chance to gain valuable marketing access.

Westfield mall patrons are invited to text “spree” and their email address in order to be entered into a drawing for a $1,000 shopping spree. The text also opts them in to receive ongoing alerts and up to four messages per month from Westfield.

Opt-out is easy, requiring only a “stop” text to a designated number.


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Insights on Asia offered at industry event

BY CSA STAFF

With China on pace to become one of the world’s biggest retail market, any insight on developing a retail business in this area is welcomed, which is why it is no surprise that Scott Price, president and CEO of Walmart Asia, is scheduled to speak at the World Retail Congress Asia Pacific in Beijing this March.

Price oversees Walmart’s operations in China, Japan and India and other key areas in Asia, and will share is knowledge of the region as well as his view for the future of global retailing, according to publicity for the event. Price’s expertise in the area extends before his time at Walmart as he wasCEO DHL Express Asia Pacific and president of DHL Express Japan, DHL’s largest market in the Asia Pacific region. Before joining DHL, Price spent a decade with the Coca-Cola Co. During that period, he assumed various roles which included country leader in Japan, and as director and country manager in China.

  • Other Asia experts slated to speak include:

  • Sir David Tang, founder of the high-end lifestyle chain, Shanghai Tang

  • Simon Pestridge, global brand director for Nike

  • Nishad Alani, VP regional Operations for Starbucks

  • Carlos Ortega, group CEO for Pepe Jeans

The World Retail Congress Asia Pacific will take place March 28 to 29 at the Beijing International hotel. Click here for more information.

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More evidence of “show-rooming” effect

BY CSA STAFF

MINNEAPOLIS — It’s a common dilemma for retail stores; customers come in to check out the latest merchandise only to then buy it at a competitor’s website. According to a new survey from market research fim ClickIQ, nearly half of consumers who have shopped online within the past six months first checked out the product at their local retail store and then made the purchase online, often from a different source.

The survey of 911 ClickIQ consumer panel members revealed that 67% have shopped online as well as in brick-and-mortar stores during the past six months. When this group was asked if they have researched a product at the local retail store and then made the purchase online, 46% indicated that they have done so. Of this group, the leading retailers for in-store research were Walmart at 41% and Target at 25%. But what is telling is that regardless of which retail store the consumer researched on the product they eventually purchased, nearly half (48%) made their final purchase at Amazon. Furthermore, with only 15% stating they later purchased the product at Walmart.com and 4% at Target.com, it is apparent that retail stores are providing a full shopping experience for online-only retailers such as Amazon.

When asked the drivers behind their decision to make the purchase online, the dominate reason was price at 87%. Other factors influencing their decision to purchase online were no shipping/delivery charges and availability, both at 52%, variety of products at 30%, and no sales tax at just over 28%. That last figure could change if legislation requiring Amazon to collect sales tax is passed.

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