Tiffany to open Moscow store
New York — Tiffany & Co. has announced plans to open a two-level store in Moscow’s GUM luxury department store, located in Red Square. At about 4,520 sq. ft., the new store is Tiffany’s first wholly owned retail business in Russia, and is expected to open in the first quarter of 2014.
“Establishing a presence at this preeminent department store is a milestone in our growth strategy as a leading global luxury brand and underscores the importance of the Russian market,” said Frederic Cumenal, executive VP Tiffany & Co.
The store’s interior will feature archival motifs as a nod to the jeweler’s heritage, including the color Tiffany Blue, polished stainless steel details with a wheat leaf pattern that frames the entrance of the jeweler’s Fifth Avenue flagship store, marble and amazonite floors, and custom furnishings inspired by the stained glass works of Art Nouveau designer Louis Comfort Tiffany, son of the company’s founder, Charles Lewis Tiffany.
Steve Madden partners with MICROS for omni-channel solution
Westborough, Mass. — Information technology solution-provider MICROS Systems said that it has forged a partnership with Steve Madden to launch its e-commerce, order management, customer relationship management, and cloud point-of-service solutions.
By utilizing the MICROS omni-channel product suite, MICROS said that the apparel and footwear retailer will increase traffic and conversion in both its online and mobile channels. The customer relationship management and order management solutions are designed to work in tandem to provide a seamless customer experience.
“One major factor for us when selecting a provider was ensuring that we are providing a consistent experience for our customers across every touchpoint. We see great potential in both online and mobile growth and this technology will enable us to better facilitate those goals,” said Mark Friedman, president e-commerce, Steve Madden.
The company is scheduled to go live in September 2013, in preparation for the holiday season.
ShopperTrak acquires RapidBlue
Chicago — ShopperTrak announced Monday the acquisition of interior analytics provider RapidBlue Solutions Oy, based in Helsinki.
RapidBlue uses radio frequency technology to collect shopper movement information, then transforms the anonymous data into information and insights that retailers can use to manage the marketing, merchandising and operations of their businesses.
"ShopperTrak counts more shoppers and analyzes more data for more retail stores and malls than any company in the world," said Christopher Ainsley, CEO of ShopperTrak. "RapidBlue’s ability to collect anonymized data based on shopper movement inside stores increases the value of our portfolio of industry-leading products and services. Combined with our recent acquisition of ReTel Technologies, ShopperTrak now offers premium interior analytics capabilities that blend the best of video and location-based analytics.”
The acquisition of RapidBlue provides ShopperTrak with a European research and development center that can customize its applications for Europe and the Middle East. ShopperTrak will fully integrate RapidBlue’s technology into its brand. The office in Helsinki will also provide a base for sales and support for Russia and Eastern Europe.