REAL ESTATE

Tile Shop enters Connecticut with two stores

BY Marianne Wilson

Minneapolis — The Tile Shop, a specialty retailer of high quality, premium manufactured and natural stone tiles, has opened its first retail locations in Connecticut, 15,120-sq.-ft. location in Brookfield, and a 20,740-sq.-ft. location in Norwalk.

The Tile Shop stores in Danbury and Norwalk both feature fully decorated, room-size displays – kitchens, baths, and other spaces within a home – completed with actual appliances as well as lighting and plumbing fixtures. These in-store displays give homeowners the opportunity to envision what their Tile Shop tile and stone may look like, installed, in their home.

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OPERATIONS

Report: Phone-based customer service takes time

BY Dan Berthiaume

New York – Phone-based retail customer service can prove to be a time-consuming exercise. According to a new infographic from StellaService, during more than 54,000 customer service calls the company placed to retailers during 2013, a total of 17 days were spent on the phone navigating interactive voice response systems and 49 days were spent waiting for a live agent, more than double the 24 days spent waiting in 2012.

StellaService also ordered 11,800 products from retailer websites and received 2,800 free deliveries. And out of 54,000 email inquiries, StellaService caught more than 4,900 spelling errors in email replies from retailer customer service departments.

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News

Stephen Colbert to get nutty at the Super Bowl

BY CSA STAFF

Wonderful Pistachios is heading to the Super Bowl for the second consecutive year, and is taking Emmy-award winning host and executive producer of Comedy Central’s "The Colbert Report," Stephen Colbert, with it.

As part of the full-year agreement under the campaign theme, "Get Crackin’, America," Colbert will star in two Super Bowl spots for the pistachio grower.

"Since I was a child, I’ve dreamed of working with America’s premier nut company," said Colbert. "The fact that it turns out to be the good folks at Wonderful Pistachios is just the pistachio on top of the ice cream sundae."

Colbert and Wonderful Pistachios’ in-house creative agency FireStation will team up to create a series of several spots throughout 2014 highlighting the "Get Crackin’, America" slogan. Directed by Emmy-award winning director Tom Kuntz, the commercial spots will be supported by in-store POS, public relations, digital and social media.

"Last year’s Super Bowl spot featuring PSY drove significant brand awareness and incredible buzz among consumers," said Marc Seguin, VP of marketing, Paramount Farms, maker of Wonderful Pistachios. "This year, we wanted to extend and deepen that enthusiasm beyond the Super Bowl with talent that excites and resonates with our core consumer target over the full year. Mr. Colbert is the perfect fit for our brand and for this campaign."

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