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Tilly’s taps MicroStrategy for mobile commerce app

BY Staff Writer

Tysons Corner, Va. — MicroStrategy Inc. announced that West-coast based specialty retailer Tilly’s has launched a state-of-the-art mobile commerce app powered by MicroStrategy’s Alert Mobile Commerce Platform.

Available for iPhone and Android smartphones, the app lets Tilly’s create a branded connection with its customers. Features include access to exclusive Tilly’s content, a streamlined mobile shopping experience, and wallet functionality that allows personalized promotions and receipts. Alert is a cloud-based platform that lets retailers deploy a branded mobile commerce app in a matter of weeks, without the high cost and delay of developing an application from scratch and maintaining it on their own.

Tilly’s, a purveyor of West Coast inspired apparel, footwear and accessories, chose to work with the Alert Platform because of its rich feature set, its ability to easily integrate with their existing customer systems, and its speed-to-market.

“We want every customer that interacts with Tilly’s to have an exceptional and consistent experience, whether they’re in-store, online, or on their mobile phone,” said Craig DeMerit, Tilly’s COO, Tilly’s, which operates 168 stores. “With the Alert platform, we were able to quickly roll out a compelling mobile app to our customers that provides them with an enhanced experience of our brand. We launched the Tilly’s app before the holidays and have seen our customers respond positively to downloading it and using the great features available.”

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J.Michaels says:
Mar-24-2013 05:12 pm

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J.Michaels says:
Mar-24-2013 05:12 pm

The other main difference you'll notice between a mobile web app and a native mobile app is how they're downloaded and accessed on various devices - this plays a big role in how you can market your app and use it to generate revenue for your business. android virus protection

S.Gacho says:
Mar-22-2013 04:24 am

They Excel in intelligence software that analyze large amount of data to make a business strategy. - J. Kale Flagg

S.Gacho says:
Mar-22-2013 04:24 am

They Excel in intelligence software that analyze large amount of data to make a business strategy. - J. Kale Flagg

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Urban Outfitters reports holiday sales

BY Marianne Wilson

Philadelphia — Urban Outfitters Inc. said Thursday its same-stores sales for the holiday season rose 9%, including its direct-to-consumer business. Excluding that unit, same-store sales fell 1%.

Total company net sales for November and December increased 15% to $666 million.

Among Urban Outfitters’ brands, comparable sales increased 33% at Free People, 10% at Urban Outfitters and 5% at Anthropologie. Direct-to-consumer net sales increased by 38% for the period and wholesale segment net sales increased 21%.

"We are pleased to announce a 15% increase in our Holiday sales, driven by strength in all brands,” CEO Richard A. Hayne said in a statement. “I am proud of the teams’ execution as they delivered better product with more disciplined inventory management leading to improvement in regular price sales.”

During the 11 months prior to Dec. 31, when the company opened a total of 46 new stores, total net sales increased to $2.6 billion, or 12%, year-over-year.

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Consumer confidence waned last week

BY Katherine Boccaccio

Washington, D.C. — The Bloomberg Consumer Comfort Index fell to minus 34.4 in the seven days ended Jan. 6 from minus 31.8 the prior period, the biggest one-week drop since August. Jobless claims increased by 4,000 to 371,000 in the week ended Jan. 5, according to Labor Department figures.

“Consumers are coming to the realization that their take- home pay is going to get smaller,” said Richard Yamarone, a senior economist at Bloomberg LP in New York. “That will translate into weaker spending. I expect the economy will spin its wheels for many months until the jobs picture and associated incomes improve.”

The Bloomberg index indicated those with less disposable income showed the biggest declines in confidence last week. Americans making between $25,000 and $39,999 were the most pessimistic in three months, and confidence among those earning $15,000 to $24,999 a year fell by the most in two months.

Consumers on the other end of the income scale remained more confident. The figures showed comfort among those earning $50,000 or more annually climbed to the highest level since November 2007. Sentiment among those making $100,000 or more was the highest since October 2010.

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