FINANCE

Tim Hortons, CIBC launch technology-enhanced Visa card

BY Dan Berthiaume

Toronto – Tim Hortons and Canadian Imperial Bank of Commerce (CIBC) are launching the new CIBC Tim Hortons Double Double Visa Card, leveraging a two-button technology that allows cardholders to press the CIBC Visa button on the front of the card to pay for their purchases anywhere Visa is accepted. One percent of each dollar spent is converted instantly into Tim Cash rewards, and by touching the Tim Card button, cardholders can then redeem their Tim Cash loyalty points at Tim Hortons locations.

Each button on the CIBC Tim Hortons Double Double Visa Card has its own colored light that illuminates when the cardholder chooses either the Visa or Tim Card option. The new card also offers Visa PayWave contactless payment capability and chip-and-PIN security technology.

The technology underpinning the new card leverages patented technologies developed by Dynamics. CIBC and Tim Hortons are the first to offer this technology to the Canadian marketplace. CIBC is the exclusive Canadian provider, and Tim Hortons is an exclusive provider in the quick service restaurant category in Canada.

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OPERATIONS

Delivery outsourcer Deliv hires Amazon exec

BY Dan Berthiaume

Palo Alto, Caif. – Same-day delivery start-up Deliv has appointed Jeff Helms as head of delivery operations. The former senior Amazon leader joins the crowdsourced, same-day delivery provider as it plans for rapid expansion across the country.

In addition to managing last mile operations in Southern California for Amazon, Helms spearheaded the launch of the first Amazon logistics delivery stations in North America. Deliv allows retailers to offer their customers a same-day delivery option as they shop from their website, mobile app or from their physical brick and mortar store. By adding the Deliv same-day delivery option into their existing checkout process, the retailer fulfils orders from inventory from their local brick and mortar stores while maintaining ownership and data from each customer transaction.

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MARKETING/SOCIAL MEDIA

Study: Retailers lag in omnichannel capabilities

BY Dan Berthiaume

Austin, Texas – Retailers have barely reached the halfway mark in their journey to omnichannel maturity. According to the results of a new report from Starmount and Retail Systems Research (RSR) that asked retailers to rate themselves on six dimensions of omnichannel maturity, the lowest overall rankings (an average score of 2.7 on a six-point scale) were in omnichannel order and fulfillment capabilities.

In addition, 67% of retailers were “inefficient” or worse at integrating in-store and digital experiences. Other findings include:

• 71% of retailers are unable to successfully measure omnichannel customer engagement. Moreover, only 34% of retailers reported customer data collection capabilities at the “performing” or “differentiator” levels. Overall, customer engagement is not measured, and only basic statistics that are relevant to marketing are tracked at all.

• Half of all respondents were inefficient or worse at responsibility and ownership of omnichannel inventory. Moreover, 60% said they were inefficient or worse at maintaining inventory visibility across channels, and a disappointing 44% of respondents report “no capability” when it comes to measuring inventory performance.

“Part of the challenge in navigating omni-channel change is understanding how much change is really necessary,” said Nikki Baird, managing partner at RSR and an author of the report. “Up until now, I think a lot of retailers have tried to protect their businesses from change, rather than embrace it.”

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