REAL ESTATE

Timberland to open in Minneapolis

BY Marianne Wilson

Stratham, N.H. — Timberland announced it will open a store in the Calhoun Square shopping district of Minneapolis on Nov. 18.

Similar to Timberland stores around the world, the new 2,000 sq. ft. space is designed to reflect the company’s long-standing commitment to sustainability, and was built with the environment in mind. Build-out features include the use of reclaimed wood and industrial machinery (used for table bases); "Ecotech" recycled stoneware floor tiles; FSC certified woods; reduced-wattage LED lighting; Energy Star-eligible equipment and appliances; low volatile organic compound (VOC) paints; and water-conserving plumbing fixtures.

The space also features a custom-designed mural themed around the Great Lakes.

"As a brand rooted in the outdoors, extending our presence in Minnesota is a natural fit," said John Pazzani, VP direct to consumer, Timberland. "Minneapolis is one of this country’s great cities and much like New England, locals are encouraged to explore the outdoors, even in the frigid, winter months.”

Within the past year, Timberland has opened new retail locations in New York City, San Francisco, Boston and Chicago.

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Toys“R”Us holiday promo plans include retro ads and QR codes

BY CSA STAFF

WAYNE, N.J. — Toys"R"Us holiday plans mix technology, QR codes and retro ads that speak to the company’s heritage.

As part of its 2011 holiday advertising campaign, the chain will air a series of themed television commercials designed to showcase the company’s toy expertise and its strengths as a specialty retailer. The commercials include two ads from its archives which celebrate the heritage of the brand. Another group of ads feature products exclusive to Toys“R”Us.

"We believe our holiday marketing campaign speaks strongly to our toy authority position today and with the generations of kids who grew up with the Toys"R"Us brand," said Greg Ahearn, chief marketing officer, Toys"R"Us, U.S.

The first retro ad features children singing the iconic "I’m a Toys"R"Us Kid" jingle as they play with perennial toy favorites like trains, bikes, dolls and more. The spot ends with the updated tagline, "Still the World’s Greatest Toy Store.” In the other, Toys“R”Us mascot, Geoffrey the Giraffe takes his family – and viewers – on a trip through an animated world of bright holiday lights.

The ads will begin airing on Oct. 30 on major networks and various cable stations.

In its other big holiday salvo, the Toys“R”Us annual holiday catalog will begin arriving in homes across the nation this weekend. The company has expanded the catalog into the digital realm this year with e-mailed bonus pages of holiday-themed deals and discounts that could not fit in the catalog.

Customers equipped with smartphones that can read quick response (QR) codes will find additional multimedia content about select products within the book. As a bonus, starting on Oct. 28, members of the company’s official Facebook fan page at Facebook.com/Toysrus can browse the entire catalog, clicking “like” on items to share their favorite toys with Facebook friends and family.

Customers can also experience a digital version of ultimate toy shopping guide online at Toysrus.com/HolidayBook beginning Oct. 30.

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Whole Foods touts kosher offerings

BY CSA STAFF

AUSTIN, Texas — Whole Foods is taking the opportunity to reach out to its Jewish consumers by reminding them that it has a number of kosher-certified items for Hannukah, which begins Dec. 20.

The retailer is touting its availability ofwhole organic turkeys, pumpkin puree and roasted chestnuts to latkes, matzo meal and Hanukkah gelt (chocolate coins).

Specifically Whole Foods is offering:

  • Potato pancake, whole wheat matzo meal, latkes, natural cake, stuffing and soup mixes from Streit’s® a family-owned purveyor of kosher food since 1925

  • Organic soups and dishes from Fig Food

  • Gefen Chestnuts, roasted and peeled

  • Yehuda Lightly Salted and Toasted Onion Gluten Free Matzo Crackers

  • An assortment of Simply Organic® gluten-free and vegetarian baking mixes

  • Elyon Kosher Marshmallows

  • Responsibly-sourced, Whole Trade Hanukkah gelt from Divine Chocolate

  • Organic Concord Grape Juice and Gefilte Fish from Kedem, a family business for eight generations

  • Exclusive So Delicious Chocolate Mint Milk made from creamy coconut milk

  • Hanukkah candles

Select Whole Foods Market stores will also offer antibiotic-free kosher poultry options from Kosher Valley including fresh and frozen whole young turkeys and chickens, ground turkey and value pack options, which are all certified by the Orthodox Union and the K’hal Adath Jeshurun.

"Our customers can always count on us for the highest quality holiday products," said Errol Schweizer, senior global grocery coordinator for Whole Foods Market. "Whether they’re looking for traditional holiday staples or the best organic and gourmet offerings, Whole Foods Market is a great kosher destination."

While Whole Foods may have an impressive selection of kosher products compared with other grocers, it faces stiff competition in largely Jewish areas where entirely kosher supermarkets provide the assortment of products not available at typical food retailers.

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