Timberland unveils new experiential store format
Timberland has opened a new concept store that will be completely transformed with a new theme and products every six weeks.
Called Timberland Tree Lab and located at King of Prussia mall, King of Prussia, Pa., the new store emphasizes storytelling and features curated product collections in a gallery-style setting. Sleek, angular design elements combine with minimalist product displays for a fresh and modern brand presentation. Fun displays, including an oversized, Timberland-style periodic table, casually reinforce the science of comfort behind the new technologies that go into the product on display.
While in the Tree Lab, shoppers can also sample a local craft beer (from Tröegs Independent Brewing) or enjoy a bottle of water that may one day be recycled into Timberland linings or shoelaces. The store associates, sporting custom Tree Lab hoodies, are on hand to connect visitors with everything from the latest style trends to local city events.
Tree Lab's opening theme is called Streetology, and is described as "where style for city streets meets hidden technology that's been tested and proven for long days (and nights) in the city." It showcases Timberland's new men's FlyRoam collection.
In late September, Tree Lab will be ramped with an installation called SHEvolution. The entire store will be dedicated to women, with a curated selection of boots and shoes. A holiday-themed installation will open in early November.
"The Tree Lab is more than just a place to shop — everything a consumer experiences from the moment they enter has been designed to enhance their visit, expand their horizons, and leave them with a great memory to go along with that beautiful new pair of shoes," said Kate Kibler, VP of Timberland's direct to consumer business in North America.
Tree Lab is one of several initiatives Timberland plans to introduce this fall. The brand also plans to open a series of "flex retail" stores across the country, starting with a Mall of America location debuting on Sept. 1. In addition, Timberland plans to open a specialty store in mid-August at the Stanford Shopping Center, Stanford, California, and one in the heart of Portland, Oregon, on Sept. 1.
Moody’s: Retail leaders outnumber the laggards
The retail industry is actually in better shape than some of today's headlines may lead folks to believe.
"Distressed [retail] names are growing, but still a small part of our rated universe," Moody's analyst Christina Boni told CNBC. "The broader industry remains fundamentally healthy."
Dollar stores, home-improvement chains, convenience stores and auto-parts retailers are among the leaders of the pack, according to the report.
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Former Walmart, Microsoft exec joins Albertsons
One of the nation's leading supermarket companies has tapped a retail and digital veteran to join its team.
Albertsons Companies appointed Kevin Turner, former COO at Microsoft, as vice chairman of the board of managers of AB Acquisition, its direct parent. Turner has also been named senior advisor to Albertsons chairman and CEO, Bob Miller.
Turner brings decades of retail and technology experience to his new role with the company, including roles at Walmart and Microsoft. His tenure at Walmart began as a cashier in 1985 and culminated in his appointment to CEO and President of Sam's Club and executive VP of Walmart Stores, a position he served in from 2002 to 2005.
During his time at Microsoft, from 2005 to 2016, Turner led a number of teams including worldwide sales and marketing, the retail stores division, corporate information technology, and operations.
"Albertsons Companies is building out its digital marketing and information technology teams to ensure we are best positioned to capitalize on the dynamic changes occurring in our marketplace," said Miller. "Kevin's retail acumen, commitment to innovation and leadership skills complements our team's expertise and enhances our ability to serve our customers for many years to come."
Albertsons operate stores across 35 states and the District of Columbia under 20 banners including Albertsons, Safeway, Vons, Jewel-Osco, Shaw's, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen and Carrs.