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T.J.Maxx conducts live fashion experiment

BY Dan Berthiaume

Framingham, Mass. — T.J.Maxx partnered with developmental and fashion psychologist Prof. Karen Pine to conduct a live fashion experiment that shows how women use fashion to make themselves feel proud, empowered and happy.

Last year, T.J.Maxx conducted a study that found that women aren’t fashion victims but rather use fashion as a tool to express their personalities (77%) and individuality (74%).

As part of the experiment, T.J.Maxx invited women in four key developmental age groups to select the pieces that express their best self to the world. Pine and a team of researchers observed the sessions to understand each group’s varying approach, and from that, they classified key fashion stages.

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Blackhawk Canada enables smartphone card payments

BY Dan Berthiaume

Pleasanton, Calif. – Prepaid payment network Blackhawk Network (Canada) Ltd. has launched its digital platform in the Canadian market, by offering Blackhawk’s gift card products to Rogers’ customers in the new Suretap wallet application. The application allows customers to safely store eligible payment and gift cards on their smartphones and make purchases directly from the phone by holding it up to contactless payment terminals.

Canadian retailers with e-gift cards available for purchase within the Suretap wallet include Indigo, Swiss Chalet, Montana’sCookhouse, Milestones Grill+Bar, Harvey’s, Kelsey’s, Earls Restaurants, Ardene, and Spafinder Wellness 365, with more available in the coming months.

By leveraging Blackhawk Canada’s digital platform, Rogers’ customers using the Suretap wallet can redeem a gift card by selecting a gift card in the wallet and having the merchant scan the bar code. The Suretap wallet also enables customers to send Blackhawk gift cards to friends and family as well as the ability to add existing plastic gift cards to the wallet application.

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Closing the loop on a lost opportunity

BY CSA STAFF

Walmart may not operate stores in New York but it managed to enlist the aid of the city’s top trash executive to reinforce the importance of accelerating recycling efforts.

New York City spends $336 million annually to dispose of trash that if it were recycled would have an estimated value of $11 billion, Ron Gonen, deputy commissioner of sanitation for New York City told attendees at Walmart’s Sustainable Products Expo. Meanwhile, Walmart and CPG companies who have intensified their commitment to sustainability don’t have access to enough recycled materials because recycling rates have stagnated.

The solution presented at the Walmart event held this week in Rogers, Ark., was to create a new funding mechanism called the Closed Loop Fund. The innovative investment vehicle will help finance projects that increase recycling with the goal of ensuring that all Americans have convenient access to recycling. The aspirational goal is to divert valuable raw materials from landfills by helping to provide 100% of U.S. consumers with access to recycling where and when they need it.

In addition to Walmart and the Walmart Foundation other companies signing on to help fund the fund were The Coca-Cola Company, Goldman Sachs, Johnson & Johnson Family of Consumer Companies, Keurig Green Mountain, Inc., PepsiCo and the PepsiCo Foundation, Procter & Gamble, SC Johnson and Unilever.

Details of the program will be announced in the coming months, according to Walmart, but for now the retailer and other participants are issuing an open call to peers and competitors to join the movement. The Closed Loop Fund is expected to result in outcomes such as creating economic value for cities by reducing landfill disposal fees and increasing revenue from the sale of recyclable commodities, creating local jobs and community engagement and increasing supply and use of affordable post-consumer recycled materials in consumer goods. And of course the effort will preserve our natural resources while facilitating innovative private sector investment to support recycling.

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