Tommy Hilfiger to debut new brand and store format
Tommy Hilfiger Group will debut a new line, Tommy, targeted at young men and women in their twenties, Women’s Wear Daily reported.
The brand will debut in Canada, with three freestanding stores and in dedicated areas of 14 existing Tommy Hilfiger stores in Canada, according to the report. Stores will average 4,000 sq. ft. to 4,500 sq. ft.
Barnes & Noble promotes the classics with e-book deal
NEW YORK Barnes & Noble has announced that its new “Barnes & Noble Classics” promotion will give customers the opportunity to enjoy classic literature for free on a variety of platforms, including NOOK e-book readers, iPad, PC and other mobile and computing devices using BN e-reader software.
“With this exciting offer of dozens of free, high-quality Barnes & Noble classics e-book titles beginning today and in the coming weeks, we’re continuing to give our customers new ways to experience and enjoy e-reading,” said Sasha Norkin, VP acquisition marketing for Barnes & Noble.com. “We believe our customers will appreciate the ability to add many of our Barnes & Noble Classics to their growing personal digital libraries at no cost, and those new to e-reading can try out one of their childhood favorites on the mobile or computing device of their choice, using our free BN e-reader software.”
Ebay launches fashion app
SAN JOSE, Calif. Ebay announced that it has launched the Ebay Fashion app for the Apple iPhone. According to the company, the new app, available for free via iTunes, delivers an enhanced tool for customers to shop fashion on ebay and unlock the incredible value and selection available on Ebay’s Marketplace, right from the palm of their hand.
“With Ebay’s Fashion app, we’ve created a unique shopping experience that consumers cannot get in front of a desktop computer, or even in a brick and mortar store,” said Steve Yankovich, VP of mobile platform, eBay. “Shoppers can browse the millions of clothing items on Ebay’s ‘racks’, build outfits to share with friends and even virtually ‘try on’ clothing without ever stepping inside a dressing room.”