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Top Emerging Countries for Retail Expansion

BY CSA STAFF

Retailers are playing leapfrog when it comes to expanding in emerging markets by entering smaller cities. This is one of the findings of the sixth annual Global Retail Development Index (GRDI), a study of retail-investment attractiveness among emerging markets conducted by management consulting firm A.T. Kearney. For the fourth consecutive year, India and Russia occupied the top two spots of the GRDI, followed by China, Vietnam and the Ukraine.

Modern retail formats grew 25% to 30% in India, and 13% in both China and Russia in the last year. Until recently, such rapid growth was confined to the largest cities in the country. But increased competition is forcing retailers to expand into second- and third-tier cities to drive growth. In China, for example, Wal-Mart Stores and Tesco are branching into smaller mainland cities. And Carrefour announced plans to enter Russia via tier-two cities.

The report cautioned that all cities are not created equal.

“Retailers should not go into third-tier cities armed with a first-tier strategy,” said Mike Moriarty, a partner with A.T. Kearney and co-leader of the GRDI. “Successfully entering a new country via smaller cities requires careful identification of cities with consumers who are ready to embrace modern retail formats. Incomes are smaller and products need to be customized for different markets.”

While the window of opportunity for global retailers to expand in major cities in India, Russia and China is closing in, large cities in other countries among the GRDI’s top 20 still offer tremendous growth potential, according to the study, including those in Middle Eastern and North Africa countries. The Eastern European region also remains attractive.

A.T. Kearney recommends that retailers factor in the impact of an available and well-educated labor supply into their expansion decisions.

“Finding a skilled-labor force is just as important to global expansion as an underserved market and ready consumers,” Moriarty said.

A full report on the 2007 GRDI is available at www.atkearney.com.

Global Retail Development Index

Source: A.T. Kearney
  Country 2007 Rank 2006 Rank
India 1 1
Russia 2 2
China 3 5
Vietnam 4 3
Ukraine 5 4
Chile 6 6
Latvia 7 7
Malaysia 8 14
Mexico 9 19
Saudi Arabia 10 17

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Coca-Cola names chief marketer

BY CSA STAFF

ATLANTA The Coca-Cola Company has appointed Joseph Tripodi to the position of chief marketing and commercial officer, reporting to president and coo Muhtar Kent. Most recently, Tripodi was the senior vp and chief marketing officer for Allstate Insurance Co., where he was responsible for the structure, strategy and execution of all of their marketing efforts.

In his role, Tripodi will lead a new function consisting of the combination of the company’s global marketing and commercial organizations. In addition to overseeing all aspects of marketing, he will be responsible for coordinating and leading the company’s strategic direction in commercial leadership.

Prior to joining Allstate in 2003, Tripodi was chief marketing officer for The Bank of New York. He served as chief marketing officer for Seagram Spirits & Wine Group from 1999 to 2002. From 1989 to 1998, he was the evp for global marketing, products and services for MasterCard International, where among other achievements he was a chief architect of the acclaimed “Priceless” campaign. Previously, he spent seven years with the Mobil Oil Corp., where he gained considerable international experience in roles of increasing responsibility in planning, marketing, business development and operations in New York, Paris, Hong Kong and Guam.

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Whole Foods takes top spot on EPA list

BY CSA STAFF

WASHINGTON Whole Foods Market took the top spot this quarter on the U.S. Environmental Protection Agency’s Top 10 Retail Partners in its Green Power Partnership program. Other major retailers on the list include Kohl’s (2), Staples (4), Lowe’s (6) and Office Depot.

According to its profile on the EPA Web site, currently, Whole Foods Market is purchasing or generating 100% of its total national power load from green power sources.

The Top 10 Retail Partners in the Green Power Partnership is released quarterly and represents the largest completed annual green power purchases of all Retail Partners within the Green Power Partnership. According to the EPA, the combined green power purchases of these organizations amounts to an estimated 1.4 billion kilowatt-hours (kWh) annually, which is the equivalent amount of electricity needed to power more than 140,000 average American homes each year.

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