REAL ESTATE

Top industry groups agree to streamline green building tool development

BY Staff Writer

Washington, D.C. — In a first, the International Code Council (ICC), ASHRAE, the American Institute of Architects (AIA), the Illuminating Engineering Society of North America (IES) and the U.S. Green Building Council (USGBC) have come together and signed an agreement to collaborate on the development of Standard 189.1, the International Green Construction Code (IgCC) and the LEED green building program.

The move is designed to create a comprehensive framework for jurisdictions looking to implement and adopt green building regulations and codes and/or provide incentives for voluntary leadership programs such as LEED.

“ASHRAE see this as a move forward in green building, reducing fragmentation of compliance documents for users who are pressing toward a more sustainable environment,” ASHRAE president Tom Phoenix said.

The agreement outlines the development, maintenance and implementation of new versions of ANSI/ASHRAE/IES/USGBC Standard 189.1, Standard for the Design of High-Performance, Green Buildings Except Low-Rise Residential Buildings, and the IgCC, which will be combined into one regulatory tool.

This agreement also seeks to align the LEED program with the new code to ensure a streamlined, effective set of regulatory and above-code options for jurisdictions across the country.

“This landmark agreement will leverage the unique strengths of each of the five partner organizations to deliver a coordinated, integrated suite of green building tools. An ANSI standard as the basis of a regulatory code to push the market and a rating system to pull the market higher” said Brendan Owens, VP, LEED, and U.S. Green Building Council.

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MARKETING/SOCIAL MEDIA

Report: PacSun back-to-school campaign features YouTube stars

BY Staff Writer

New York — Teen apparel retailer PacSun is partnering with content creators from YouTube in a fun back-to-school marketing campaign. The campaign will feature YouTube stars from StyleHaul, an online community of YouTube subscribers dedicated to women’s fashion and beauty, AdWeek reported.

The campaign features four videos in which StyleHaul favorites discuss PacSun’s Bullhead Denim offerings and encourage viewers to submit their own brand interactions and style ideas, the report said. The four women have more than 3.5 million subscribers on the online channel.

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SUPPLY CHAIN

Sears Canada opens new fulfillment center in Calgary

BY Staff Writer

Calgary, Alberta, Canada — Sears Canada Inc. announced the opening of a new 240,000-sq.-ft. fulfillment center located in Calgary, Alberta.

The Calgary facility will feature advanced product and packaging systems that will facilitate faster processing of customer orders. The center will pick, pack and ship small-ticket items such as apparel, home décor, small appliances and toys for customers in Western Canada who use Sears Direct channel, which includes the company’s various catalogues and ecommerce offering. It is expected to reduce delivery time to most western Canadian customers by an average of one-two days over the company’s previous arrangements.

"The substantial capability enhancements and flexibility offered by this new facility will result in faster delivery for most Western Canada orders, improving the overall customer experience," said Doug Campbell, president and CEO, Sears Canada. "The new facility will enable Sears to make significant customer service improvements and meet the requirements of today’s direct customers."

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