TopGolf signs lease for first northeast location
Edison, N.J. — X Team International announced that partner, Welco Realty has completed a 65,000 sq. ft. lease on behalf of Hartz Mountain Industries for the first northeast location of Topgolf, which will join Edison Towne Square in Edison, New Jersey.
Topgolf will be a stand-alone venue as part of a larger retail development for Edison Towne Square, which is situated on the site of the former Ford Motor plant located one mile south of the intersection of the NJ Turnpike and I-287. The venue is slated to open between fall 2016 and winter 2017.
“We are proud to have represented Hartz Mountain Industries as they introduce this global golf entertainment leader to the New Jersey area,” said Jerry Welkis, president for Welco Realty. “This is the company’s first location in the northeast, and we are confident that Topgolf will thrive in this location.”
Jerry Welkis and David Sternschuss, principals of Welco Realty, represented the landlord, Hartz Mountain Industries.
Postmates offers new monthly model
On-demand delivery provider Postmates is priming consumers for a new free delivery subscription service.
Called Postmates Plus Unlimited, the service offers users free delivery and zero service fees on any purchase more than $30 from Postmates Plus merchant partners, who include American Apparel. Postmates Plus Unlimited purchases will be accepted instantly for faster response.
The service costs $9.99 per month and can be canceled anytime. It builds upon the existing Postmates Plus offering, a network of 3,000 retailers that offer a flat delivery fee of $3.99. Introduced in May 2015, Postmates Plus now accounts for almost 40% of the company’s delivery volume.
According to a posting on the official Postmates blog, the new service is part of an effort to become a utility for seamless retailing.
“Removing delivery and service fees for purchases creates a level playing field between local delivery and in-store purchases,” says the blog. “The future of Plus Unlimited is greater diversity of places, across retail, convenience, beauty and more.”
In addition to allowing Postmates to operate more like a utility, Plus Unlimited also lets Postmates offer a service more than a little like the highly successful Amazon Prime free delivery subscription program. While Plus Unlimited winds up costing more per year than Prime, it offers the added convenience of paying by month instead of upfront annual fee.
Hip online retailer goes offline with invitation-only store
Online fashion site Revolve has entered the world of physical retail with what the brand describes as a “social club.” And similar to an exclusive high-end club, it’s got a members-only model.
In an unusual retail debut, Revolve Social Club opened on Thursday, on Melrose Avenue in West Hollywood, Calif. The 3,500-sq.-ft. space is a by-invitation-only venue, open to Revolve’s “most-devoted” customers, brand ambassadors and fashion influencers.” (The initial invite went to about 200 people, Women’s Wear Daily reported.) It’s located in a three-level building and includes an upper deck with a 360º view of Los Angeles.
The space is designed to allow the retailer to connect more directly with its customers through private shopping, exclusive events and a deeper brand experience, according to the company. To that end, members can schedule a personalized shopping experience, with the entire store curated for that member using Revolve’s data-driven merchandising algorithms combined with its styling team.
“This is the first time a physical retail space can be fully customized and merchandised for an individual customer,” Revolve stated.
The store will also be home to pop-up shops for emerging designers, VIP styling sessions from celebrity stylists, and private music showcases.
“The Social Club provides an unprecedented high-touch and personalized shopping experience for our most loyal customers. It leverages everything we know about her and puts her right in the center of the aspiring Revolve lifestyle,” said Michael Mente, co-founder and co-CEO of Revolve, which targets millennials with both established and emerging brands in women's and men's designer apparel, shoes and accessories.
Revolve was founded in 2003. Private equity firm TSG Consumer Partners became a strategic investor in 2014.