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Toshiba releases new TCxWave POS solution

BY Dan Berthiaume

Research Triangle Park, N.C. – Toshiba Global Commerce Solutions, is releasing the TCxWave Model A30. This new model brings the design of the original TCxWave model to a smaller frame, allowing retailers with less space for the docked machine access to the capabilities of the original solution.

The TCxWave features a wide touch-screen interface, and is operated by the Intel Celeron Bay Trail quad core processor, supporting Windows 7, POSReady 7, Windows 8.1 and Windows Embedded Industry 8.1.

The product will be available starting in July.

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PetSmart takes pop-up park to Downtown Detroit

BY CSA STAFF

Retailers are really taking notice of how valuable pop-up shops are as a marketing tool, including PetSmart, which has partnered with the City of Detroit and the nonprofit community organization Detroit Dog Park to set up a portable, pop-up dog park in a vacant lot in Detroit.

Billed as the first official dog park in Detroit, the pop-up park — or P.U.P. — provides more than 10,000 sq. ft. of space for pets to play in. It’s called PetSmart P.U.P.’s Detroit Dog Park, and it is located at the former Macomb Playlot at 2301 17th St. at Rose St. The park is near the Michigan Central Station in the city’s historic Corktown neighborhood.

PetSmart’s P.U.P. is a shipping container that holds everything that can be deployed to create an interim dog park, including 340 feet of fencing, three Oops clean-up Stations, three moveable backless benches, lighting on and inside the container (powered by a solar panel on the roof of the container) and a storage closet. The shipping container serves as the park’s point of entry and exit. PetSmart provided all the equipment required to set up the park, and Detroit Dog Park will maintain it.

“At PetSmart, we believe in enriching people’s lives through the power of pets, and this is centered on giving back to the communities where we all live and work,” said David Lenhardt, president and CEO, PetSmart. “The PetSmart P.U.P. will provide the pet parents of downtown Detroit with a much-needed place to let their pets run and play while improving the community by repurposing vacant land.”

“Detroit Dog Park is thrilled to partner with PetSmart and the city of Detroit to build the city’s first official dog park,” said Mary Lorene Carter, president of Detroit Dog Park. “With so much vacant land in the city, we are pleased to put Macomb Playlot back to use as a park for dogs and their people. Providing Detroiters with a place to socialize and exercise their dogs is part of our mission, and we thank PetSmart’s P.U.P. program for helping us realize that goal.”

“The City of Detroit is a great place to live and build a community. The good work Detroit Dog Park and PetSmart have done with the City is another example of how we can truly meet our residents’ needs,” said Lisa Howze, director of government affairs at the City of Detroit. “We are excited for this park and look forward to our residents using it for years to come.”

There are currently two other PetSmart P.U.P.s (Pop-Up Park) in the country, both located in Phoenix, Ariz., where PetSmart is based. PetSmart hopes to bring the P.U.P. to four more communities throughout the country by the end of 2014. Specific locations have not yet been finalized.

PetSmart’s P.U.P. is one of several national programs PetSmart runs under its community relations program, PetSmart Gives Back.

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X Games head to select H-E-B locations

BY CSA STAFF

H-E-B and men’s grooming brand Axe have partnered with the X Games to launch an innovative shopper marketing promotion that will reward consumers with an exclusive performance by X Games athletes at local H-E-B stores.

Between May 17 and June 1 in select San Antonio, Houston and Austin locations, consumers will have a chance to watch professional skaters and bikers perform tricks, listen to music and get free products in the parking lots of H-E-B. The promotion will allow customers to engage with the athletes, earn a chance to win X Games tickets to the Austin X Games (June 5-8), receive free Axe samples and get autographs from past and present X Games athletes.

"Here at Axe we’re all about firsts, and we’re excited to be partnering with H-E-B to provide this new opportunity for guys and girls who are hugely passionate about extreme sports to experience them in their community," said Matthew McCarthy, senior director, Axe and men’s grooming for Unilever.

The events are free and are located in San Antonio, Houston and Austin on the following dates:

  • San Antonio 5/17: 6030 Montgomery Road, San Antonio
  • San Antonio 5/18: 6818 South Zarzamora, San Antonio
  • Houston 5/24: 9503 Jones Road, Houston
  • Austin 5/31: 500 Canyon Ridge Drive, Austin
  • Austin 6/1: 2800 E. Whitestone Blvd., Cedar Park

As a part of this promotion, digital and mobile solutions company CausePlay has launched and is operating an Indiegogo campaign (www.indiegogo.com/projects/operation-homefront ) to help support Operation Homefront, a national nonprofit organization that supports families of service members and wounded warriors. Supporters can go to this link to bid on extreme athlete goods and VIP experiences, with a portion of the proceeds raised through the Indiegogo campaign donated to Operation Homefront.

"Operation Homefront is excited to partner with AXE and H-E-B to get some needed financial assistance to our service members," said Liza Watts, director of corporate relations for Operation Homefront. "The X-Games promotions at local H-E-B stores are going to be a blast, and will give us a wonderful chance to engage with extreme sports fans who want to support our military families."

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