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Town Shoes implements Opterus Store Ops-Center

BY CSA STAFF

Toronto Store management solution provider Opterus said Tuesday that Canadian footwear retailer Town Shoes has implemented Opterus’ Store Ops-Center following the software’s successful deployment at The Shoe Co., a subsidiary of Town Shoes.

The Shoe Co. has documented improvement in operational productivity of more than 20% since they began using the solution, according to Opterus. 

Once Town Shoes has successfully implemented and deployed Store Ops-Center, Opterus will be fully deployed to both brands’ 110+ store locations.

“The brands operate separately with very little overlap in head office management, but Opterus allows us to independently and seamlessly manage both brands from the same instance of Store Ops-Center,” said Peter Gerhardt, CFO, Town Shoes.

Opterus provides retailers with tools to improve retail operational efficiency through enhanced store communications and compliance monitoring of corporate objectives. Opterus has replaced Town Shoes’ use of e-mail for store communications, which had created numerous challenges in store-level accountability, consistency and compliance with corporate objectives.

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Target rides wave of new partnership

BY CSA STAFF

MINNEAPOLIS Target announced a new partnership with 16-year-old professional surfer Carissa Moore.

“I love Target and I am honored to make my relationship with them official,” said Carissa. “Target opened two stores in Hawaii this year and it’s been great to have one so close to home. I’m really excited and am looking forward to working together. I know we’ll have a lot of fun.”

 

An 11 time NSSA National Champion, Carissa was born and raised in Honolulu, HI. She is currently tied for first place in the Women’s World Qualifying Series.

 

“Carissa is a phenomenal athlete as well as a terrific ambassador of women’s surfing. We are excited about the partnership and to be supporting her in ways that will assist her continued progression,” Troy Michels of Target lifestyle marketing, said of the announcement.

Target has been a long-time partner with many athletes that appeal to teens and young adults. Most notably, the company has worked with snowboarder Shaun White on a number of lines for boys and young men.

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Ebay rewards good customer service

BY CSA STAFF

SAN JOSE, Calif. Ebay announced that its sellers with the best customer service ratings will be promoted for the first time ever with a special Ebay Top-Rated Seller badge, receive discounts of 20% on their final value fees and be elevated in search.

“For buyers, the new Ebay Top-Rated Seller status makes it easy to find the highest quality sellers on eBay based on the feedback of other buyers,” said Lorrie Norrington, president of eBay Marketplaces. “For sellers, the Top-Rated Seller status recognizes and rewards their commitment to consistently delivering the highest level of customer satisfaction.”

The company said it expects to immediately qualify 150,000 Ebay Top-Rated Sellers in the U.S. when the program goes live in October, and will launch at the same time in the United Kingdom and Germany. These highest-rated sellers will display an EBay Top-Rated Seller badge on the “view item page” that displays their listing. Going forward, any seller with as few as 100 transactions a year and $3,000 annual in sales volume can qualify based on buyer feedback.

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