News

Toys ‘R’ Us and Ubisoft launch social game with real-world discount

BY Marianne Wilson

Wayne, N.J. — Ubisoft and Toys “R” Us announced that they have teamed up to create Toys “R” Us Towers, a free-to-play toy store simulation game with real-world benefits, available now on Facebook. The game will also be available on mobile devices in the coming months.

Created by Ubisoft Quebec, Toys “R” Us Towers gives players the chance to step into the shoes of the newest employee at Toys “R” Us. They will be able to manage their own toy store by building and designing a variety of toy departments and attractions, such as creating a science toy department or even adding a Ferris wheel just like the 60-foot indoor Ferris wheel featured in the Toys “R” Us international flagship store in Times Square.

As players amass experience and sales, they will progress through seven levels from trainee to store manager, all the way up to CEO. Players can get their friends involved by sharing resources and helping each other participate in weekly events or engaging in friendly competition to see who can rise to the top the fastest. Players can also choose to purchase the premium currency in the game. By playing the game, fans can receive real-world coupons for discounts redeemable at Toys “R” Us stores nationwide and on the chain’s website.

“Toys “R” Us Towers offers a unique way to receive savings at physical retail locations, and extends our brand to the social gaming community," said Michael Scharff, senior VP, new ventures, Toys “R” Us, Inc. "We’re pleased to partner with Ubisoft to engage our customers, including our more than 3.4 million Facebook fans.”

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OPERATIONS

Britain’s Crew Clothing selects Lyris to power digital marketing campaigns

BY Marianne Wilson

Emeryville, Calif. — Lyris announced that Crew Clothing, Britain’s leading retailer for casual outdoor clothing, has selected Lyris to power data-driven engagement across every customer interaction. Using Lyris ONE, Crew Clothing expects to improve synergies across channels, enhance targeting using Lyris integrated marketing analytics and experience immediate revenue improvements by increasing email open rates by 10% and email conversions by at least 25%, the provider said.

“Our challenge was creating a single source for driving all customer-specific communications regardless of channel,” said Iain MacDonald, multichannel marketing director at Crew Clothing. “Lyris ONE aligned perfectly with our aspirations to tailor our marketing communications to better deliver value to our customers, irrespective of channel. In addition, the combination of the team’s expertise and the system’s usability means we can finally reach the full revenue potential of our digital marketing program.”

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A.Smith says:
Mar-21-2013 06:52 am

It has paved way to an
It has paved way to an opportunity to have an open communication with their customers. With this, the company can fully understand the needs and wants of their customers. - JustFab

A.Smith says:
Mar-21-2013 06:52 am

It has paved way to an opportunity to have an open communication with their customers. With this, the company can fully understand the needs and wants of their customers. - JustFab

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STORE SPACES

Deadline Extension: 2012 Retail Store of the Year Design Competition

BY CSA STAFF

New York – Due to the holiday rush and related closings, Chain Store Age has extended the deadline for its 31st annual Retail Store of the Year Design Competition until Tuesday, January 8, 2013. Eligible projects are those completed between November 2011 and December 2012.

More than 20 categories are featured, ranging from supermarkets and discount/mass merchants to specialty stores and pop-up stores. Entries may be submitted by retailers, designers, architects or suppliers. Give your new store and renovation projects the recognition they deserve by entering the competition.

Click here for more information and to download the entry form.

Any questions, please email Chain Store Age editor Marianne Wilson at [email protected].

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