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Toys ‘R’ Us and Ubisoft launch social game with real-world discount

BY Marianne Wilson

Wayne, N.J. — Ubisoft and Toys “R” Us announced that they have teamed up to create Toys “R” Us Towers, a free-to-play toy store simulation game with real-world benefits, available now on Facebook. The game will also be available on mobile devices in the coming months.

Created by Ubisoft Quebec, Toys “R” Us Towers gives players the chance to step into the shoes of the newest employee at Toys “R” Us. They will be able to manage their own toy store by building and designing a variety of toy departments and attractions, such as creating a science toy department or even adding a Ferris wheel just like the 60-foot indoor Ferris wheel featured in the Toys “R” Us international flagship store in Times Square.

As players amass experience and sales, they will progress through seven levels from trainee to store manager, all the way up to CEO. Players can get their friends involved by sharing resources and helping each other participate in weekly events or engaging in friendly competition to see who can rise to the top the fastest. Players can also choose to purchase the premium currency in the game. By playing the game, fans can receive real-world coupons for discounts redeemable at Toys “R” Us stores nationwide and on the chain’s website.

“Toys “R” Us Towers offers a unique way to receive savings at physical retail locations, and extends our brand to the social gaming community," said Michael Scharff, senior VP, new ventures, Toys “R” Us, Inc. "We’re pleased to partner with Ubisoft to engage our customers, including our more than 3.4 million Facebook fans.”

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CVS positions itself as a one-stop shop this holiday

BY CSA STAFF

WOONSOCKET, R.I. — CVS/pharmacy is reminding holiday shoppers that it is a one-stop shop for holiday décor and an ideal gift destination for tech gadgets, beauty products and toys.

"During the holiday season, customers come into CVS/pharmacy to shop for holiday staples like gift wrap and batteries, but end up leaving with presents for their loved ones and decorations for the home they didn’t know we carry," stated Judy Sansone, SVP merchandising for CVS/pharmacy. "Savvy shoppers have been pleasantly surprised to find everything they need all in one place while saving money, which makes the shopping season less stressful."

In addition to the opportunities to save and earn rewards each week at CVS/pharmacy this holiday season, members of the CVS/pharmacy ExtraCare rewards program who have signed up for the Double Quarterly ExtraBucks program can earn 4% — instead of 2% — from now through Dec. 15 on most gift purchases. All Double Quarterly ExtraBucks Rewards will be paid out starting on Jan. 1, 2013, and shoppers can use them like "free CVS money" that can be spent on most things in the store.

Additionally, CVS/pharmacy has taken the deals to social channels and is encouraging consumers to visit the CVS/pharmacy Facebook and Twitter pages for information about special sales throughout the season.

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Former Estee Lauder exec named CMO at Murad

BY CSA STAFF

EL SEGUNDO, Calif. — Former Estee Lauder executive Suzanne Dawson has joined high-end skincare brand Murad as its new CMO. Dawson will oversee all global marketing, including brand development, advertising, public relations, creative and education for products, services and new market opportunities. She will report to GM Richard Murad.

Dawson will be responsible for driving brand growth and equity through global initiatives, identifying new market opportunities, driving product development, increasing consumer engagement and brand profitability and developing an overall growth strategy for the company.

“Suzanne’s global experience and expertise will be highly beneficial to Murad,” said Murad. “With her entrepreneurial spirit and proven track record, I am confident that Suzanne will play a crucial role in leading the overall growth strategy for the company and will successfully drive brand growth, which will allow the company to continue to transform the skin and lives of current and future customers around the world.”

Dawson comes to Murad from Estee Lauder Group and has more than 25 years of experience in the beauty and cosmetic industries and, having worked on three continents, brings a global perspective to the company. Most recently, Dawson was VP of global innovation, where she was responsible for corporate strategy of the hair care and natural & green categories. Prior to that, Dawson joined Aveda Corporation as executive director, global spa development and was subsequently promoted to VP of global marketing in 2005, where she substantially grew market share, sales and profit and was responsible for bringing to market some of Aveda’s most successful products, which represented 29% of global sales.

In addition to her corporate experience, Dawson is an entrepreneur who, since her 20s, has owned several highly successful businesses and beauty brands. Born in India and a native of Australia, Dawson holds a bachelor of business in marketing from Monash University in Australia.

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