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Toys ‘R’ Us announces holiday price-match guarantee

BY Katherine Boccaccio

Wayne, N.J. — Toys “R” Us on Tuesday said it will offer a price-match guarantee on all items in its namesake and Babies “R” Us stores this holiday season.

Beginning immediately and continuing through Christmas Eve, the company said it will match competitors’ in-store pricing on identical items, any time a customer presents a local competitor’s current print advertisement showing the item available for less.

In addition, the retailer said that if a customer finds an item sold in Toys “R” Us or Babies “R” Us stores available for less on Toysrus.com or Babiesrus.com, the company will match the online price.

The announcement follows previously unveiled holiday programs such as free layaway and “hot toy reservations.”

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Macy’s holiday hiring edges up from last year

BY Marianne Wilson

Cincinnati — Macy’s Inc. said it plans to hire approximately 80,000 seasonal associates for its Macy’s and Bloomingdale’s stores, call centers, distribution centers and online fulfillment centers nationwide for the 2012 holiday season. This is an increase of about 2.5% from last year.

"Macy’s traditionally implements one of the most robust holiday hiring programs in American retailing, and that will be the case again in 2012,” said Terry J. Lundgren, Macy’s Inc. chairman, president and CEO. "Moreover, our seasonal positions help a wide range of Americans earn extra money. In many cases, these are students working to help pay tuition, retirees seeking to remain active and individuals wanting to supplement their income."

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Foot Locker taps LightHaus to measure customer traffic, shopping behavior

BY Staff Writer

Vancouver — LightHaus announced that Foot Locker has deployed the LightHaus Visual Customer Intelligence (VCI) solution to measure customer traffic and sales conversion rates at all of its Champs Sports stores in the U.S. and Canada, as well as its Foot Locker Canada stores. The chain is adopting LightHaus VCI in stores in the U.S., Canada, Europe, and Australia.

“At Foot Locker, we know that the key to becoming the leading global retailer of athletically inspired shoes and apparel is our sustained focus on our customers,” said Dick Johnson, COO, Foot Locker, Inc. “We are deploying LightHaus VCI across our banners because it gives us reliable customer traffic data that we can use in our drive to improve productivity. LightHaus goes beyond traffic measurement though, as it helps us understand how our customers engage with us in our stores. We’re looking forward to bringing more stores onto the LightHaus VCI system and using this new in-store data to fine tune our operations.”

By integrating LightHaus VCI traffic data with its workforce management application, Foot Locker can schedule its staff based on the sales opportunity — the number of customers in the store — to ensure it has the right employees in the right place at the right time. In addition, Foot Locker can report daily conversion rates to help store managers improve sales productivity. The retailer is also using the LightHaus VCI system to test the effectiveness of new store layouts, merchandising concepts, and marketing campaigns.

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