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Toys ‘R’ Us enhancing loyalty program for holiday shoppers with three new incentives

BY Marianne Wilson

Wayne, N.J. — Toys “R” Us is expanding its point-based Rewards “R” Us loyalty program as it gears up for one of the most competitive holiday seasons in years. The added incentives include a first-ever, private pre-Black Friday incentive.

"All year long, we continually seek new ways to engage with and reward our most loyal customers,” said Amy Avitabile, VP, integrated marketing communications, Toys "R" Us, U.S. “Especially during the holidays, our goal is to provide consumers with even more compelling reasons to shop our brand, while helping them fulfill the wishes of the children in their lives. Our enhanced loyalty incentives are just some of the ways we are showing our appreciation of our most faithful shoppers – both long-standing and new."

Beginning Nov. 2, and continuing every Saturday through Dec. 21, shoppers will be eligible to receive 10% off their Toys "R" Us and/or Babies "R" Us purchases when they use their "R"Us credit card in-store. Shoppers who open an account during the exclusive promotional period can also receive an additional 15%** off their purchase.

Also new, company credit cardholders are eligible to earn double reward points every Wednesday in November and December (Nov. 6 – Dec. 25), on all in-store and online purchases at Toys "R" Us and Babies "R" Us. While Rewards"R"Us members can receive four points per dollar spent during these promotional days, those who make purchases using their "R"Us credit card can receive eight points per dollar.

Existing Rewards"R"Us members, or those who sign up for the loyalty program before November 24, will receive a special email offer, granting them access to select Toys "R" Us Black Friday deals beginning Wednesday, Nov. 27.


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Century 21 teams up with Hobson to offer same-day delivery in Manhattan

BY Staff Writer

New York — Century 21 Department Store has joined forces with retail concierge service Hobson to offer same-day delivery to hotels and homes in Manhattan from the retailer’s downtown flagship location.

"We are extremely excited to debut this new service and provide our shoppers with an elevated level of customer service," said Raymond Gindi, CEO of Century 21 Department Store. "The partnership with Hobson, which has achieved great brand recognition in New York City, is part of our ongoing commitment to deliver the best possible shopping experience."

Hobson has currently more than 150 stores offering its branded, secure, simple-to-use solution for same-day delivery for in-store purchases and online orders.


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Tuesday Morning comp-store sales rise in Q1

BY CSA STAFF

Closeout retailer Tuesday Morning reported a comparable-store increase of 9.1% for the first quarter ended Sept. 30, compared to the year-ago quarter. The comparable-store sales growth was fueled by a 13.4% increase in customer transactions and a 4.3% decrease in average ticket.

The company reported a net sales increase of 6.3% to $183.7 million, compared to $172.8 million in the year-ago quarter.

"While this is a year of significant transition for Tuesday Morning, I believe our first quarter results reflect early positive customer response to the initial changes we are making. Though we’ve made great progress thus far, there is much work yet to be done in the coming quarters," said CEO Michael Rouleau.

Tuesday Morning operates 820 stores in 42 states.

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