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Toys ‘R’ Us expands ‘R’ Market to more locations

BY CSA STAFF

Wayne, N.J. Based on the success of its new “R” Market destination section, Toys “R” Us is expanding the concept to more locations nationwide.

“R” Market, a new department that features an assortment of affordable merchandise, is currently located in the front of more than 260 Toys “R” Us stores. It displays such merchandise as snacks, beverages, candy, bathtub toys, paper goods, and laundry and cleaning supplies.

“Our business strategy focuses on improving the shopping experience for customers in our stores,” said Jerry Storch, chairman and CEO, Toys “R” Us. “The ‘R’ Market offers customers an edited presentation of differentiated, kid-focused products from well-known manufacturers, as well as newer brands.”

The department features approximately 1,300 items.

Chain Store Age publisher and editorial director Murray Forseter discussed the new department in the RetailView blog on www.chainstoreage.com. Read his comments by clicking here.

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Zales introduces low-cost line for Mother’s Day

BY CSA STAFF

IRVING, Texas Zales has introduced a line of jewelry starting at $49.99 for Mother’s Day. The line includes pendants, earrings and bracelets.

“Each spring, husbands and children come together in an effort to find a gift that the mom in their life will truly love. It is no secret that women love jewelry, and a piece that is selected by their family makes the gift all the more special. We often hear from mothers that they wear their special pieces each and every day as a way to remember the thoughtfulness of the gift,” said Mary Kwan, EVP and chief merchandising officer for Zales.

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CVS beefs up rewards program

BY CSA STAFF

WOONSOCKET, R.I. CVS/pharmacy announced a special promotion called “Double My Bucks!” that offers double Extra Bucks rewards to customers purchasing prescriptions from May 1 through June 15 at any of CVS/pharmacy’s more than 6,900 locations. By simply presenting a Double My Bucks! certificate along with their ExtraCare card, shoppers will receive $2 Extra Bucks for every two prescriptions filled.

“Last year, CVS/pharmacy customers earned nearly $95 million in Extra Bucks savings from their prescription purchases,” said John Barron, director of relationship marketing at CVS/pharmacy. “Reducing healthcare costs is a priority for most Americans and CVS/pharmacy remains committed to helping our customers do just that. In fact, CVS/pharmacy is the only pharmacy that pays customers back for purchasing prescriptions. We’re excited to offer ‘Double My Bucks!’ to help our customers save even more money on health care and thank them for choosing CVS/pharmacy as their pharmacy.”

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