OPERATIONS

Toys ‘R’ Us launches branded gift cards in China

BY Staff Writer

Wayne, N.J. — Toys “R” Us announced that it has introduced its own gift card program in its stores throughout China. Gift cards are now available for purchase in its 41 locations, and can be redeemed in any Toys “R” Us store in the country.

“We continue to look for ways to make shopping with Toys “R” Us more convenient for our customers throughout China,” said Mark Murphy, managing director, Toys “R” Us, China. “Offering gift cards provides the opportunity to let the recipient choose their own special gift, whether they’re celebrating a birthday, the New Year, Children’s Day, a successful semester at school or welcoming a new baby.”

In October 2011, Toys “R” Us, Inc. acquired the majority stake in its business in Greater China and Southeast Asia from Fung Retailing. With this agreement, the existing Toys “R” Us licensed operations in this region became 70% majority owned and controlled by Toys “R” Us, Inc. and 30% owned by Fung Retailing.

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Gilt names COO

BY Staff Writer

New York — Online shopping site Gilt has appointed Tracey Weber as COO, effective Sept. 3. She will have responsibility for many of Gilt’s operations, including Gilt City, international, customer service, and merchandise planning, as well as oversee several new strategic initiatives.

Weber joins Gilt from Citibank, where she was the managing director, North America Internet and mobile and global product.

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Giant Eagle enhances online customer engagement

BY Dan Berthiaume

Pittsburgh – Giant Eagle is deploying EPiServer CMS and commerce solutions to enhance its customer online experience. The company leverages EPiServer technology to extend and deliver a multichannel, multi-platform experience online.

Giant Eagle offers an interactive customer tool set including personalized options such as a weekly circular, product catalog, shopping list, menu planner, digital coupons and gift card e-commerce. Using EPiServer solutions, the retailer also tracks and delivers personal information such as loyalty reward balances and beverage club rewards.

“Our goal has been to provide an omni-channel customer experience for our shoppers, with each touch point, from online to in-store, offering easily accessible information and tools our customers desire when and where they want it,” said Donna Pahel, director of digital CRM at Giant Eagle. “The EPiServer technology has enabled us to better engage our customers online to ultimately provide a benefit to the in-store experience, and has allowed us to prepare for future planned enhancements to the site.”

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