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Toys ‘R’ Us launches expands mobile offerings

BY Katherine Boccaccio

Wayne, N.J. — Toys “R” Us said Friday that it has expanded its mobile offerings for the holiday season, providing an enhanced shopping experience for on-the-go shoppers.

In addition, the retailer said it has made updates made to its iPhone and Android experience, as well as announced partnerships with eBay, Google and shopkick to help customers use their mobile devices to locate product, pay for purchases and source discounts.

The shopkick app will allow shoppers at approximately 100 stores in the New York, San Francisco, Chicago and Los Angeles metro areas to receive savings by entering the stores. Google Wallet is being made available at 200 Toys “R” Us and Babies “R” Us stores in major metro markets, allowing customers to use their phones to pay for purchases.

As part of the high-tech program, QR codes are being incorporated into in-store signage and on individual product packaging to showcase product demos or provide additional information on how a particular program works. And a mobile messaging program sends sale information to mobile phones via text message.

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Safeway raises $1M for wounded warrior project

BY CSA STAFF

PLEASANTON, Calif. — Safeway Inc. announced that its stores raised $1 million for the Wounded Warrior Project, an organization that exists to honor and empower military men and women who incurred service-related injuries on or after Sept. 11, 2001.

The money was raised during Veteran’s Day weekend by all Safeway, Vons, Pavilions, Dominick’s, Randalls, Genuardi’s, Tom Thumb and Carrs stores in the United States

"Our customers enthusiastically showed their support and respect not only for the work of the Wounded Warrior Project, but for veterans," said Larree Renda , Safeway EVP and chair of the Safeway Foundation. "This was an opportunity for our company and customers to help the heroes who risk their lives to defend the freedoms that we hold dear."

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Staples launches tech trade-in service

BY CSA STAFF

FRAMINGHAM, Mass. and BOSTON — Staples announced that it is working with Gazelle, a consumer electronics recommerce service, to launch an electronics trade-in program.

Through the program, Staples will accept the trade-in of used electronics from more than 20 product categories regardless of where they were purchased, according to the company. Eligible items that do not have trade-in value can still be sent to Gazelle for free recycling or brought to the nearest Staples store for recycling.

Customers can visitwww.staples.gazelle.com to get an offer on used electronics by answering a few quick questions, ship items for free and receive a Staples gift card via email for the total value of the items.

"By working with Gazelle, we’re able to reward our customers for their used electronics and support the reuse of these devices, the best kind of recycling," said Mark Buckley , VP environmental affairs at Staples. "This new tech trade-in program, along with our existing easy technology recycling program offered at stores nationally, will help Staples reach our goal of recycling 40 million pounds of electronics by 2020."

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