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Toys ‘R’ Us mobile exec joins Single Touch

BY Dan Berthiaume

Jersey City, N.J. — Adam Meshekow, former mobile brand marketing manager for Toys “R” Us Inc., is joining mobile media solutions provider Single Touch Systems Inc. as head of national retail sales. Meshekow will work with management to help architect plans for future client engagement and product development and deployment.

Prior to joining Single Touch, Meshekow led and executed new marketing strategies for the emerging mobile channel at Toys “R” Us. Working with multiple stakeholders, Meshekow executed numerous campaigns including building an opt-in SMS database, location based mobile media placement, mobile web, social media, and paid search. Prior to joining Toys “R” Us, he was a mobile marketing director at Seqrets LLC, where he managed mobile marketing operations from ideation to launch.

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Ebates taps new SVP of corporate development

BY CSA STAFF

Ebates, the owner and operator of the world’s most rewarding shopping programs, has appointed Yen Lee as SVP of corporate development.

Most recently, Lee served as co-founder and CEO of Uptake, a travel research website. There he is credited with developing the company’s go-to-market strategy and leading corporate development initiatives that established Uptake as America’s third largest travel research website and resulted in a strategic acquisition by Groupon. At Ebates, Lee will support the brand’s ongoing growth through the development of strategic partnerships and other special projects.

“We welcome Yen Lee to the Ebates team and are pleased to have him join us,” said CEO Kevin H. Johnson. “Yen’s experience in creating successful and dynamic strategies that drive growth will be a real advantage to continuing the expansion of our business.”

Lee has more than 17 years of experience growing businesses in the marketplace/e-commerce, small business and search/discovery sectors at both startups and Fortune 1000 companies, including serving as GM for travel at Yahoo! Search & Marketplace. Lee’s previous roles also include EVP of business development and product marketing at WorldRes, and director of operations at CitySearch.

“I’m delighted to be onboard the Ebates team at such an exciting time for the company,” said Lee. “Ebates has positioned itself as the category leader in online and mobile shopping and continues to build a large and loyal member base. I look forward to propelling even more rapid growth for the company as it ascends to the next level.”

Lee has a master’s degree from Massachusetts Institute of Technology and a HBA from the University of Western Ontario.

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Toys’R’Us mobile exec. to head national retail sales at Single Touch

BY CSA STAFF

Single Touch Systems, a technology-based mobile media solutions provider, has named Adam Meshekow as head of national retail sales.

Meshekow will be responsible for the company’s direct sales and marketing efforts and will work with management to help architect plans for future client engagement and product development and deployment.

Prior to joining Single Touch, Meshekow was mobile brand marketing manager for Toys "R" Us, where he led and executed new marketing strategies for the emerging mobile channel. Working with multiple stakeholders, Meshekow executed numerous campaigns, including building an opt-in SMS database, location-based mobile media placement, mobile Web, social media and paid search. During his tenure at Toys "R" Us, he was responsible for driving more than $100 million in sales across all mobile platforms through mobile coupons, rewards and sweepstakes making both Toys "R" Us and Babies "R" Us leading retailers in the mobile space. Prior to joining Toys "R" Us, he was a mobile marketing director at Seqrets, LLC, where he managed mobile marketing operations from ideation to launch. He has a bachelor of science in business management from Roger Williams University Gabelli School of Business.

"This is such an exciting time in the expansion and strategic development of Single Touch’s sales and marketing efforts," said Single Touch CEO James Orsini. "Adam is a proven and respected veteran in the very highly specialized industry that we operate in and will be able to speak to clients from a unique ‘been there done that’ perspective. As more marketers begin to shift budget dollars from traditional media to mobile, Adam will help justify the optimal use case in mobile for those dollars to maximize their marketing ROI."

In conjunction with Meshekow’s appointment, the company has also recruited veteran advertising and media sales executive Peter Smith. Smith has more than 25 years of sales and business development experience with blue-chip marketers such as American Express, Chase and Mercedes-Benz. Previously he served as VP and GM at Titan 360, the largest airport, transit and out-of-home advertising company in the United States.

"I look forward to working alongside both the mobile savvy Adam brings, coupled with the media depth and understanding that Peter brings as we begin to build out our direct sales effort to complement our successful channel partnership with AT&T," added Orsini.

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