Toys ‘R’ Us to open 585 in-store FAO Schwarz boutiques
Wayne, N.J. Toys “R” Us said Tuesday it will open FAO Schwarz in-store boutiques in 585 Toys “R” Us locations around the country, indicating its plans for the iconic toy store brand for the first time since the acquisition by Toys “R” Us last May.
Toys “R” Us also said it has relaunched the FAO Web site, FAO.com.
The first FAO Schwarz-branded boutiques will open on Nov. 1, said the company. Each will feature overhead signs and life-sized displays of FAO Schwarz’ signature toy soldier, which stands outside its stores. Merchandise will range from the FAO annual holiday ornament to classic toy selections.
Toys “R” Us said it will continue to publish FAO Schwarz’ holiday catalog, which will be sent out beginning Nov. 10.
FAO Schwarz has two standalone stores, one in New York and one in Las Vegas.
Saks Fifth Avenue OFF 5TH expands
Dallas Saks Fifth Avenue OFF 5TH store will open a 28,000-sq.-ft. store at Park Lane, a 33.5-acre mixed-use development located in Dallas that sits across from NorthPark Center mall.
The company has a total of 55 Saks Fifth Avenue OFF 5TH stores in 23 states. The Dallas location is the company’s sixth new store to open in 2009.
At completion, Park Lane will be a 2.4 million-sq.-ft. mixed-use development with shopping, dining and entertainment venues, office space and luxury residential units.
Fresh & Easy to open in Fresno
El Segundo, Calif. Fresh & Easy Neighborhood Markets said it plans to begin opening stores in the Fresno, Calif., area before the end of the year.
Five additional openings are scheduled for the area in February, with six more later in 2010 and into 2011.