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Toys ‘R’ Us unveils enhanced websites with new social shopping feature

BY Marianne Wilson

Wayne, N.J. — Toys “R” Us unveiled redesigned and updated e-commerce sites for Toysrus.com and Babiesrus.com, with a fresh design and layout, revamped navigation and other new features. In addition, the sites have introduced social shopping – allowing customers to organize their most-wanted items in shareable toy and baby boards, while also viewing the most popular and trending products on the sites.

“Our e-commerce websites receive more than 450 million visits annually, and we are proud to introduce a new look and enhanced functionalities to improve the shopping experience for our customers,” said Fred Argir, senior VP, chief digital officer, Toys “R” Us. “Toysrus.com and Babiesrus.com are the go-to destinations for a broad assortment of toys and juvenile products, and we have implemented helpful, interactive features, such as a new social shopping component that provides customers with insight into the most popular and trending products, plus improved navigation capabilities, that will make it easier to find the right gift for a child or expectant parent.”

New and enhanced features on Toysrus.com and Babiesrus.com include:

  • Toy and baby boards: Shoppers can now organize their most-wanted items in toy and baby “boards,” one of the newest advancements in social shopping. This feature allows shoppers to gather an assortment of products into a themed “board,” which can then be shared with family and friends via Twitter, Facebook and Pinterest. Users can also invite their friends to create boards.
  • Clean and simple homepage and site navigation: Upon their first visit to the revamped sites, customers will notice that the homepage features cleaner design and layout, with a larger space for current featured products and promotions. In addition, shoppers can move seamlessly between Toysrus.com and Babiesrus.com with the brands presented in tabs at the top left of the page.
  • Bigger, brighter images on product detail pages.
  • Live chat, which connects customers directly with an “R”Us representative while shopping online.

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Food Lion announces upgrades in 169 stores

BY Staff Writer

Salisbury, N.C. — Food Lion announced that it has made significant investments in 169 stores in North Carolina and South Carolina and created 500 new jobs. Key markets include Greenville, N.C., Wilmington, N.C., Columbia, S.C., Charleston, S.C., and Myrtle Beach, S.C.

To celebrate the launch, Food Lion is holding grand re-opening festivities at the 169 stores, including providing the first 50 customers at each location with a bag of free groceries Nov. 13 through Nov. 16.

"With today’s launch, nearly all Food Lion stores have received these store investments," said Greg Finchum, senior VP of retail operations for Food Lion.

Food Lion’s key investments offer customers lower prices on 6,000 items throughout the store and access to quality store brand products at new lower prices, including the company’s private label products. To further enhance customer savings, Food Lion has added MVP Savings Centers in each of its stores. Customers can scan their MVP Card to receive personalized offers for additional savings on national and private brand products in-store during their shopping trip.

The company also improved its produce as part of its "Fresh From the Field" initiative.

The investments are based on customer feedback and will continue to position the company for future success.

Food Lion also plans to donate $2,000 to local food banks, which will help each agency provide up to 10,000 meals to its constituents.

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Christopher & Banks Selects QuantiSense exception management software

BY Staff Writer

Atlanta — QuantiSense, a provider of retail exception management software, announced that Christopher & Banks Corporation has licensed both QuantiSense Playbooks and QuantiSense Retail Business Intelligence to help automate the management of retail exceptions across its 598 stores in 44 states, as well as to provide the business analytic platform for their enterprise.

“I look forward to sharing the QuantiSense software with our team,” said Lisa Klein, VP of information technology and planning & allocation, Christopher & Banks. “Currently it is very time consuming for our people to both find and manage all of the more important retail exceptions buried in our retail data. There are simply too many exceptions to sift through on a daily basis, so the traditional focus has been on the top SKUs and stores. A more accurate and easier way to drive this process is clearly a job for computer software designed specifically to manage our retail exceptions. Once implemented, our focus will shift to managing the SKUs and stores which the platform identifies as offering the biggest potential returns.”

Added company president and CEO LuAnn Via: “Finding and managing the retail exceptions that matter the most, whether it be on avoiding stock-outs of product in stores where we could be selling more or making adjustments to store size profile curves to better meet what our customer needs is an opportunity for us. The QuantiSense solution is designed to quickly show our people what actions to take on an item/store basis to both enhance and accelerate our allocation, purchasing and planning decisions.”

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