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TPN hires industry vet as director of data

BY Dan Berthiaume

New York – Dynamic retail marketing agency TPN is hiring analytics industry veteran Taymour Matin as managing director, data and analytics, a newly created position. Previously, analytics folded into TPN’s planning and perspectives team, but as part of TPN’s growth strategy, the new department has been created to better capitalize on the agency’s proprietary research and technology-driven retail analytical capabilities.

Matin brings two decades of experience across four industry verticals to his new role. Prior to TPN, Matin led and developed analytic teams at Wal-Mart, Wells Fargo, General Electric, Equifax, and BellSouth, and most recently lead the North American Analytics practice for Mindshare, where he consulted on market strategy using a range of analytic capabilities to solve business problems.

"We’re in the business of dynamic connections, connecting people with the brands and products they love and need," said Sharon Love, TPN CEO. "Matin’s experience in building a data and analytics infrastructure will help our teams translate big data into actionable insights, and ensure we deliver successful programs that not only reimagine retail, but deliver strong return on investment for our clients."

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iProspect launches search-powered Facebook data solution

BY Dan Berthiaume

Austin, Texas – Performance marketing solutions provider iProspect has launched "Search-Powered Social, a hosted service that utilizes data captured via paid search through Facebook’s Website Custom Audiences offering. This allows marketers to build lookalike audiences on Facebook, which target segments resembling a brand’s most loyal consumers.

"As leaders in the digital space, our clients trust us to see around the corner, act faster, and dare to be bolder," said Jeremy Cornfeldt, U.S. president of iProspect. "The keyword is a powerful indication of intent, and when combined with Facebook activity it helps us track high value customers for our clients, and serve those customers the right messages at the right time – whether via search or digital, or both. By combining search with Facebook, we strive to deliver an improved advertising experience for the consumer."

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GNC wants consumers to Beat Average

BY CSA STAFF

GNC Holdings latest national brand campaign, called "Beat Average," includes a mix of network prime, premium and targeted cable, out-of-home, newspaper, magazine and online media.

"Since 1935, we have been committed to being above average in our products, stores and customer service. Our array of superior products can meet a wide range of individual needs,” said Joseph Fortunato, chairman, president and CEO. “This campaign is grounded in GNC’s DNA and establishes ‘average’ as a common enemy we all can relate to when it comes to health and wellness. No matter who you are, average is in all of us and GNC is here to encourage everyone to ‘Beat Average’ in regards to achieving their overall wellness goals and helping to celebrate their successes."

Developed by Carmichael Lynch, its agency of record, the campaign this week made its global debut in GNC’s 8,500 stores and will premiere during network primetime May 3.

"GNC is a lifestyle brand with a loyal base of dedicated fitness customers whose goal is to live a healthier lifestyle. The Beat Average campaign extends GNC’s reach with a wide base of consumers who are committed to achieving their own health and wellness goals and welcome a partner in doing so. With the highest quality products and world-class product development capabilities, in addition to their educated in-store staff providing unparalleled customer service, GNC is that partner. Beat Average encourages us to be a little better than we were yesterday, in any way — great or small. The Beat Average campaign not only underscores this sentiment, but brings it to life," said Marcus Fischer, president and chief strategy officer, Carmichael Lynch.

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