OPERATIONS

Tractor Supply names VP store operations

BY Staff Writer

Brentwood, Tenn. — Tractor Supply Company announced that Lee Downing has been promoted to executive VP store operations, effective April 14. In conjunction with his promotion, he will assume added leadership responsibilities for the company’s real estate team.

In addition to leading the store operations and store support administration teams, Downing will be responsible for the strategic new store site selection, facilitation of store openings and ongoing maintenance, in addition to other real estate functions.

Downing joined Tractor Supply Company in October 2010 as senior VP store operations.

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OPERATIONS

Kroger names VP, human resources and labor relations

BY Dan Berthiaume

Cincinnati — The Kroger Co. announced that Timothy Massa will be promoted to group VP human resources and labor relations.

Massa, 47, currently serves as VP of corporate human resources, talent development. In this expanded role, he will take responsibility for labor relations when Paul Heldman, executive VP, secretary and general counsel, retires in May.

"Tim is a trusted human resources professional and valued partner," said Mike Ellis, Kroger’s president and chief operating officer. "In just four years at Kroger, leaders and associates throughout the company know they can count on him for strategic direction and advice. He leads by example, bringing life to the Kroger Leadership Model through his passion for people and results every day. We are pleased to welcome Tim to our leadership team."

Massa joined Kroger in 2010 in his current role as vice president. Prior to joining the company, he served in various human resources leadership roles for 21 years at Procter & Gamble.

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OPERATIONS

ChannelAdvisor upgrades omni-channel platform

BY Dan Berthiaume

Research Triangle Park, N.C. — ChannelAdvisor Digital Marketing now offers support for Google Merchant Promotions so retailers can advertise special offers within Google product listing ads, and ChannelAdvisor’s new Portfolio Bidder predicts optimal bids to help maximize revenue for online retailers and manufacturers.

In addition, ChannelAdvisor Repricer with Pricewatch includes predictive capabilities that give retailers a preview into how certain repricing rules compare to other retailers’ prices before setting a strategy. The Repricer provides immediate feedback on the repricing strategy, and ChannelAdvisor’s new Pricewatch feature keeps a constant eye on retailers’ Amazon products and reprices in near-real-time.

Also, the new Multiple Distribution Centers feature manages all fulfillment options and allows retailers to give certain distribution centers priority over others with Prioritized Distribution Centers. ChannelAdvisor’s Proximity Order Routing allows retailers to fulfill orders from the distribution center closest to the customer. Other features include mapping of products to Amazon’s catalog and synchronizing inventory data between a retailer’s Webstore and listings on Amazon, eBay and other marketplaces.

“In our ever-changing industry, the only way for retailers to stay ahead is by working smarter, not harder, and the 2014 spring release offers features to do just that,” said ChannelAdvisor VP of product management Link Walls. “It’s our job to deliver the tools necessary to simplify the online selling process, and our new functionality allows retailers to improve core strategies and processes to make the most of every e-commerce opportunity.”

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