FINANCE

TravelCenters of America completes $68 million acquisition of 31 c-stores

BY Katherine Boccaccio

Westlake, Ohio — TravelCenters of America said it has completed its acquisition of 31 convenience stores/gas stations in Kentucky and Tennessee for $67.9 million. The deal was first announced on Nov. 14.

The Minit Mart stores, acquired from a privately owned seller, will continue to operate on under their proprietary banner. According to a statement by TravelCenters of America president and CEO Thomas O’Brien at the time of purchase, the deal supports the company’s objective to operate and expand “its nationwide network of large, full service travel centers along the U.S. Interstate Highway System that serve the U.S. trucking industry.”

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MARKETING/SOCIAL MEDIA

Survey: Most Americans believe retailers fake holiday discounts

BY Katherine Boccaccio

New York — The majority of American shoppers think that holiday discounts advertised by retailers are faked, according to a survey conducted by British marketing consultant David Rawlings.

Rawlings’ Google survey, "Before-Christmas sales — Do you believe the discounts are genuine?," queried 1,500 American Internet users, and found that more than 70% of those polled answered "no" to that question.

This is particularly true among retailers in the Northeast with a more mature, higher earning demographic. Among those polled aged 55-64, 90% think that pre-Christmas sales are simply a persuasion tactic to get the cash registers ringing.

"In the light of this data, retailers should be very cautious of jumping on the ‘before Christmas sale’ band wagon and prioritize their credibility over short-term sales strategies," said Rawlings, who heads several marketing firms, including Conversionality Ltd.

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FINANCE

Russian retailer DIXY selects Revionics for price optimization

BY Katherine Boccaccio

Austin, Texas — Merchandise optimization solution-provider Revionics said that it has entered into a multi-year agreement with DIXY Group, one of Russia’s largest national retail operators in the food retail market, to provide Revionics price optimization solution to the company’s DIXY Neighborhood Stores, which includes 1,580 retail stores.

DIXY Neighborhood Stores wanted to take a more shopper-centric, data-driven approach to its price management process. The solution will allow the chain to ensure merchandise is properly priced; drive shopper demand and behavior; and increase merchant efficiencies and provide a consistent customer experience through automation.

“As the third largest grocer in the market, it was paramount that we chose a partner with proven capabilities and results. Revionics’ unique price recommendation transparency and user-friendly interface will speed adoption and value,” said Danny Perekalsky, marketing director at DIXY Retail Group.

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