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Camper, Westfield, World Trade Center, New York City

BY CSA STAFF
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Camper, the contemporary footwear brand based in Spain, stays true to its tradition of creating unique store experiences for shoppers at each of its locations and at its new outpost in Manhattan.

The 650-sq.-ft. store has a minimalist look, and features hardwood oak plank flooring with a satin finish. Oversized photo images provide a bold backdrop for product displays. The lighting is ambient and subdued in order to focus shoppers’ attention on the displays.

“Camper introduces different store concepts in order to create unique experiences for shoppers at each of its locations. The World Trade Center store’s design is based on the idea of diorama-like exhibits, in which shoes serve as the focal artifacts,” said Steven Andersen, principal, Montroy Andersen DeMarco (MADGI), New York City, which collaborated on the project with Studio Camper, the brand’s in-house store design team.

Seven-ft.-high “diorama” merchandise display cabinets are installed along three perimeter walls of the space. The cabinets consist of boxes of varying dimensions, designed to showcase either individual pairs of shoes or small collections. The boxes feature LED strips and replaceable photo backgrounds that reflect changing seasons and inspirations for each shoe design.

MADGI’s other recent and current retail projects include three U.S. Polo Assn. stores in New York City; six Zara stores throughout the U.S.; and the Discovery TSX retail/entertainment in Times Square.

Camper has more than 300 stores around the word, and also sells its product through 4,000 authorized doors in some 50 countries.

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ENERGY/HVAC

Macy’s celebrates Earth Day with solar deployments

BY Marianne Wilson

The nation’s largest department store has increased its deployment of renewable energy.

Macy's Inc. said it installed 21 solar energy systems during the past year at Macy's and Bloomingdale's locations in seven states, totaling 15 meg-awatts. The deployments were done in partnership with SunPower. Elec-tricity generated by the new solar power systems will ultimately be sold to others.

In 2016, Macy's ranked fourth among corporations nationwide for in-stalled solar according to Solar Energy Industries Association (SEIA). About 70% of the 102 solar power systems in the Macy's and Blooming-dale's renewable energy portfolio feature SunPower's high-efficiency technology.

In addition to solar systems, SunPower also provided Macy's with battery storage systems at three stores in Southern California. The energy storage technology is expected to help those locations further manage energy costs by offsetting demand charges incurred by commercial customers.

"Working with SunPower, we have been able to maximize the value of unused roof areas at our stores and fulfillment centers across the country by deploying the company's high efficiency solar technology that creates more energy in less space." said Chuck Abt, senior VP of operations for Macy's.

Nineteen of the 21 new systems feature SunPower’s Helix roof product, a fully-integrated rooftop solar solution for commercial customers. The platform is a pre-engineered, modular solution that is built to last, max-imizes power production, and can be installed nearly three times faster than competing technology, enabling customers to scale their solar pro-grams quickly with minimal business disruption, according to SunPower.

Macy's financed the majority of the SunPower solar systems on its stores through power purchase agreements, allowing it to buy power at competi-tive rates that act as a hedge against future utility rate increases with no upfront capital cost. Macy's does not own the renewable energy credits associated with most of the SunPower solar energy systems installed on its facilities.

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Target goes big for Mario

BY Marianne Wilson
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Target Corp. is celebrating the highly-anticipated release of a popular video game with some fun in-store flourishes.

The game Mario Kart 8 has been around for the past couple of years, but on April 28, it launches on the Nintendo Switch. To celebrate, Target is adding Mario and Luigi accents to approximately 650 stores, starting on the exterior. The retailer’s signature big red bollards have been given a makeover, with Mario and Luigi now welcoming shoppers into the store. (This isn’t the first time Target has given the bollards a makeover — in 2011, it painted beach balls as part of a summer campaign, and last year it created Pokemon balls.)

As shoppers walk through the doors to the store, motion sensors fire up flashing lights and play Mario’s catchy theme song. And for anyone who has ever dreamed of driving a real-life Mario kart, the retailer has decorated some of its shopping carts to make it appear as if they Mario karts. (This is the first time Target’s ever decorated our carts. (This is the first time Target has decked out its carts).

“Experience counts — it’s what keeps guests coming in and coming back to our stores,” said Scott Nygaard, senior VP, merchandising, Target. “So we’re delivering the fun like only Target can, giving generations of Mario fans a shopping trip they won’t soon forget.”

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