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Trending Stores

Trending Stores: Tesco Extra, Swansea, Wales

BY CSA STAFF

British supermarket giant Tesco puts a friendlier and more contemporary spin on its hypermarket format at its revamped store in Swansea, Wales.

The new format, developed by Swedish design firm Blink in collaboration with Tesco’s in-house team and corporate identity group Wolff Olins, offers innovative digital services, a more personal approach and simplified shopping for different needs. The remodeled store, which opened in June, is delivering a significantly higher profit, according to Blink.

Tesco’s stores are large — and that isn’t changing anytime soon.

But the new format is designed to take the interior from “big, bold and cold” to “big, bold and homely” (or simple and comfortable).

The 89,000-sq.-ft. store is still big and bold on the outside. Inside, it is still big, but the interior is marked by a more human scale, both in its architecture and tone of voice. There is a fresh market at the store center, designed to offer a “feast for the senses.” Signage, with many messages in English and Welsh, enhances the more personal feel. The design offers intuitive customer journeys that make different shopping trips more convenient. There is also a community center space is adjacent to the cafe.

The revamped store integrates such omnichannel solutions as click-and-collect, mobile self-scan, in-store interactive screens, and a more convenient shopping experience for customers buying takeout food.

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ECOMMERCE

Unlikely pairing: Rue La La and coffee giant

BY Deena M. Amato-McCoy

Rue La La members are getting a new “perk” for their loyalty.

The online fashion retailer is partnering with Dunkin' Donuts in a new mobile marketing program. In a move to bolster the coffee giant’s DD Perks loyalty rewards program, models in Rue La La’s custom-branded, shoppable boutique, "Girl on the Go: Fall Style,” will be touting Dunkin’ Donuts beverages as accessories to their fall looks.

Rue La La members who enroll in DD Perks using a dedicated code will receive 30 days of complimentary shipping. Existing DD Perks members are also eligible for the promotion.

Customers can access the boutique via the Rue La La mobile app, and it will run through September 21. The free shipping promotion is valid through Oct. 30, according to Rue La La.

"We are excited to be the first coffee retailer to partner with Rue La La in this way, creating a special 'On-The-Go Girl' boutique that features fashion-forward fall essentials, workout basics and business attire, while rewarding all of our loyal DD Perks members with complimentary Rue La La shipping,” said Nick Dunham, director of media, Dunkin' Donuts U.S.

This is not the first marketing partnership that Rue La La has pursued. In a move to bolster its beauty category, in June, the online apparel retailer teamed up with Conde Nast's Allure magazine to create a series of exclusive beauty boxes filled with products hand-selected by Allure's beauty experts and Rue La La's beauty buyers.

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FINANCE

Gap CEO draws ‘line in the sand’

BY CSA STAFF

Gap Inc. CEO Art Peck is refocusing the 3,000-store company on the areas with the biggest potential for driving growth — and they do not include its oldest divisions.

“We’re certainly not giving up on Gap or Banana [Republic], but we’re acknowledging the world continues to change,” Peck said in an interview with Bloomberg. “And those are the two most mature brands in the portfolio.”

Going forward, Peck is emphasizing Gap's newer brands, Old Navy and Athleta. He is not giving up on the company's namesake division as much as he is pruning it.

“I want fewer, better Gap stores,” he said in the report.

Old Navy contributes about three-quarters of the company’s profit, compared with Gap’s 7%, according to Jefferies LLC analyst Randal Konik.

Click here to read more.

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