Trusonic to provide in-store music and messaging to Office Depot
La Jolla, Calif. Fluid Music Canada’s Trusonic, a provider of Internet-delivered music and messaging services for retailers, announced that Office Depot will deploy Trusonic’s in-store music and messaging solution in all of the company’s 1,100 plus U.S.-based retail store locations during third quarter 2009.
Office Depot will utilize Trusonic’s in-store messaging functionality to directly upload, schedule, and report on effectiveness of messaging on a daily, store-specific basis. Using Trusonic’s messaging solution, Office Depot will be able to highlight special events, announce sales, promote contests, conduct training and more. Additionally, Office Depot will draw on Trusonic’s catalogue of genre-specific independent artists.
JCPenney tunes in to teens
NEW YORK Though the department store chain has seen sales slide in recent months, JCPenney has launched an aggressive marketing campaign that includes a dedicated Web site and social networking in the hopes of boosting sales among teens this back-to-school season.
The site, www.jcp.com/teen, is embedded within the JCPenney e-commerce site and is a consolidation of the company’s microsites for such brands as Decree and Arizona. Teens can also use the site to sign up for text alerts on the latest sales.
JCPenney’s marketing push includes expanding its presence on social networking sites, such as Facebook where the retailer has a strong presence with more than 16,000 fans. The company will also showcase ads on popular teen networks, including MTV, Fuse and ABC Family. In addition, the retailer will host an exclusive concert series with live performances by the band Hockey taking place during the month of August in Los Angeles, Dallas and New York. Teens will have an opportunity to win tickets through an online scavenger hunt accessible through facebook.com/jcpteen and via JCPenney’s mobile WAP site at jcp.mobi, as well as through local market radio promotions.
“JCPenney’s merchandise offering for this year’s back-to-school season is better than ever and our ‘Schooled in Style’ campaign brings it to life in fun, interactive ways for our teen customers,” said Mike Boylson, chief marketing officer for JCPenney. “Capitalizing on our strong track record of leveraging digital and social media to communicate our value offering, the new campaign includes elements such as television and cinema ads with music from the up-and-coming band Hockey, a dedicated site – jcp.com/teen – and a customized teen Facebook page with a wide array of interactive and mobile features, concerts, promotions and much more. Together these elements showcase the diverse and fashion-forward assortment of brands we offer and make it clear to customers that even as we’ve stepped up our style, they can continue to rely on JCPenney for great quality and affordability.”
Considering how much JCPenney is doing to attract teens, it seems to be forgetting the fact that many rely on their parents for cash, and even the most clever campaigns may not convince mom and dad to open their wallets.
Serena Williams launches skincare line for HSN
NEW YORK Wimbledon champ Serena Williams has launched a new skincare line exclusively for HSN.
Williams’ Mission Skincare Active Beauty line will first be sold only through HSN and will later be available at select retail locations.
“We are thrilled to have Serena Williams and Mission Skincare Active-Beauty as partners with HSN,” said Mindy Grossman, CEO of HSN. “Serena is a modern day icon who understands the skincare demands of busy, beauty-conscious women and we are excited she has chosen HSN to once again bring her latest venture to market.”
The collection features such items as body scrub, lip balm and body butter ranging in price from $3.99 to $39.99.