MARKETING/SOCIAL MEDIA

Tuesday Morning names marketing head; appoints new senior VP store ops

BY Staff Writer

Dallas — Tuesday Morning Corporation announced that Susan H. Davidson has joined the company as senior VP marketing. She succeeds Ross Manning in this capacity, who has left and is pursuing other professional opportunities.

Davidson’s 30-year career in specialty retail includes broad expertise in brand building, customer engagement, and results-driven marketing initiatives that contribute directly to revenue growth. Most recently, she served as group VP for merchandising at Sally Beauty Supply, an international specialty retailer and distributor of professional beauty supplies with annual revenues of approximately $3.5 billion. In this capacity, she directed nationwide merchandising for stores and e-commerce and spearheaded initiatives that contributed to positive increases in same store sales.

"I am delighted to welcome Susan to our team of senior leaders that have a passionate commitment to the Tuesday Morning brand,” said CEO Michael Rouleau. “Susan’s proven expertise in developing effective marketing programs, driving customer traffic, expanding comparable store sales, and strengthening the consumer bond will be important to our success as we implement the final phase of our turnaround effort and build an organization that is capable of sustained profitability and growth in the years ahead.”

Separately, Tuesday Morning announced that Phillip D. Hixon, VP store planning, has been promoted to senior VP store operations, succeeding Don Mierzwa, who is retiring. Hixon will be charged with overseeing all aspects of store operations.

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Stein Mart taps tw telecom for advanced networking solution

BY Staff Writer

Jacksonville, Fla. — tw telecom, a provider of Business Ethernet and networking solutions announced it was selected by Stein Mart to provide Internet protocol virtual private network (IP VPN) service nationwide. The technology will allow Stein Mart to directly connect and securely pass data to its more than 270 stores and data centers nationwide.

"The flexibility, reliability, security and scalability of the IP VPN solution, as well as its ability to help us collect point of sale information were key drivers to us selecting tw telecom as our network services provider," said Mario Andrade, IT director, Stein Mart. "The company’s solution capabilities coupled with its strong customer service, 24×7 support and local account management team here in Jacksonville made this very important decision easier to make."

tw telecom worked closely with its systems integrator partner, Presidio, a provider of professional and managed services for advanced IT solutions, to provide an IPN VPN solution that is not only secure, but scalable and designed to grow with Stein Mart’s current business needs in terms of both easily adding locations and bandwidth.

The solution will allow Stein Mart to share knowledge and information across a multi-location environment, giving the company a competitive edge in the industry and maximizing employee productivity by providing the ability to collaborate, even when they are not physically housed in the same location.

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Tuesday Morning taps new marketing SVP

BY CSA STAFF

Tuesday Morning Corporation has named Susan H. Davidson as SVP of marketing. She succeeds Ross Manning, who has vacated the spot to “pursue other professional opportunities,” according to the company.

Davidson boasts a 30-year career in specialty retail, most recently as group VP for merchandising at Sally Beauty Supply, an international specialty retailer and distributor of professional beauty supplies with annual revenues of approximately $3.5 billion. She directed nationwide merchandising for stores and e-commerce and spearheaded initiatives that contributed to positive increases in same store sales.

Davidson also served as VP for marketing at Sally Beauty, where she focused on awareness and traffic driving programs, innovative customer loyalty initiatives, promotions and public relations, and managed all agency relationships.

"I am delighted to welcome Susan to our team of senior leaders that have a passionate commitment to the Tuesday Morning brand," said CEO Michael Rouleau. "Susan’s proven expertise in developing effective marketing programs, driving customer traffic, expanding comparable store sales, and strengthening the consumer bond will be important to our success as we implement the final phase of our turnaround effort and build an organization that is capable of sustained profitability and growth in the years ahead. I also want to thank Ross for 10 years of dedicated service to Tuesday Morning. He has been a valuable contributor, and we wish him well in his future endeavors."

Prior to her tenure at Sally Beauty, Davidson served as SVP for marketing (including merchandising and direct channel) for Things Remembered, one of the nation’s largest and most prominent retailers of personalized gifts. Earlier in her career, she served as president of Zale.com while concurrently directing efforts to improve customer service and enhance customer loyalty programs. Davidson was also previously president of Zale-owned Gordon’s Jewelers, where she spearheaded a comprehensive rebranding effort and significantly enhanced Gordon’s market presence.

Tuesday Morning also elevated Phillip D. Hixon, the company’s current VP of store planning to SVP of store operations, succeeding Don Mierzwa, who is retiring. His nearly 30-year career includes operations and store development positions for Petco, Duckwall-Alco Stores and Michaels Stores.

"Don’s significant contributions to the organization include tireless efforts to improve store operations as part of our overall turnaround effort," Rouleau added. "This work has established a solid foundation for us to build upon, and we are grateful for his service."

Tuesday Morning is a leading closeout retailer with 811 stores across the United States specializing in selling deeply discounted, upscale decorative home accessories, housewares, seasonal goods and famous-maker gifts.

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