Tune acquires MobileDevHQ
Seattle – Attribution analytics company Tune has acquired MobileDevHQ (MDHQ), provider of a SaaS solution for mobile marketers. The MDHQ solution includes app store visibility, search rankings, and competitive intelligence.
Combined with MobileDevHQ, Tune will provide more clarity into the impact and influence of app stores and other organic efforts on paid user acquisition and re-engagement. Existing MDHQ customers will continue to login as before, view their existing data, and otherwise continue using the current MDHQ product during the transition.
RetailMeNot attracting more users
As is the case with many digital companies, RetailMeNot demonstrated it could grow revenue in the second quarter, but generating a profit was a different matter.
The Austin-based provider of digital offers reported strong user growth with site visits ups 27% to 154.2 million from 121.2 million and said its sales for the quarter ended June 30 increased 37% to $59.5 million. Despite more users and increased sales, net income fell 16% to $4.3 million with the decline said to be due to increased investments in product development, sales and marketing, and higher stock-based compensation expense.
"Our results continue to demonstrate the value of our multi-channel services that help consumers save money and enable retailers to increase sales in the United States and international markets," said Cotter Cunningham, CEO and founder of RetailMeNot. "Overall we saw strong growth in consumer usage and engagement across platforms. We believe that from discovery to purchase, we offer retailers high ROI channels that help them turn shoppers into buyers."
The company said its mobile apps have been downloaded 18.5 million times globally and noted that mobile app sessions increased to 169.2 million in the second quarter compared to 26.5 million the prior year. RetailMeNot had 22.9 million global subscribers to a newsletter or store alert, up 98% year-over-year.
Based on current trends, RetailMeNot is on track to surpass last year’s performance when it had more than 560 million visits to its Web sites.
Deeper Dive on…FACEBOOK
While some retailers and brands are now conducting actual e-commerce from their Facebook pages, the “buy” button holds the potential to substantially increase Facebook’s potential as a platform for executing omnichannel transactions. Smart retailers will offer, and even encourage, buy online-pick-up-in-store functionality through the buy button. Many consumers prefer the immediacy of picking up an item in a nearby store to waiting for a delivery, and retailers benefit from the resulting increase in store traffic and secondary purchases.
However, security and privacy will be a major issue for Facebook to address, especially with lingering controversy over the recent admission that the company tested how newsfeed content affected user moods. In addition, although clicking a button to buy an item directly from an ad is the kind of feature that would typically resonate with Millennials, it won’t be enough to bring them back to Facebook. This also means that youth-oriented retailers will be less likely to get seriously involved with the buy button.