MARKETING/SOCIAL MEDIA

Twitter taps Google advertising exec to head up retail

BY Marianne Wilson

New York — Twitter has hired J.J. Hirschle, who directed media and entertainment advertising at Google, as its head of retail, according to various media reports. The hire comes as the online messaging giants works to expand its business ahead of its initial public offering. Hirschle will be be in charge of Twitter’s efforts to sell advertising products to retailers.

Hirschle is to start on Oct. 28, the same day Twitter is expected to launch its investor roadshow. Twitter announced at the beginning of October that it plans to go public.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
OPERATIONS

Report: Walmart brings moms together in focus group meetings

BY Marianne Wilson

New York — Walmart brought together 10 moms in Nashville, Tenn., on Wednesday night to air their thoughts about the economy , the federal government and their own household incomes. The gathering — one of several that occurred in different locations throughout the nation — was part on an annual focus group organized by the chain, reported CNNMoney. This year, the discussion focused on a subject very much in the headlines: budgets.

CNNMoney watched a live webcast of the Nashville focus group (the women used only their first names), which occurred shortly before the vote to reopen the federal government.

A dominant theme that emerged at the Nashville focus group was cutting back as the women related stories of how they have reduced big purchases, worry about paying for their children’s school trips and the like. On the positive side, all 10 women said things will get better.

With regards to the goings-on in Washington, the women agreed that the system is broken. As they debated on just who was to blame for the shutdown, they said that women would do a better job in office.

keyboard_arrow_downCOMMENTS

Leave a Reply

P.Siegel says:
Oct-18-2013 12:24 pm

WalMart runs around and never directly at what should be a major cause for concern about achieving sales growth - THEIR HORRIFIC STOCK OUTS. IDENTIFY A FEW MAJOR PROBLEM STORES AND CONVENE PANELS OR ADVISORS OR WHATEVER TO COME UP WITH POSSIBLE SOLUTIONS, WHICH WOULD BE APPLIED CHAIN-WIDE' IF VALID AND APPLICABLE.WHAT ELSE COULD POSSIBLY INCREASE SALES TO SUCH AN EXTENT IN EXISTING STORES? DON'T INCLUDE STORE MANAGERS IN THESE PANELS, AS THEY ARE SOME OF THE WORST OFFENDERS IN CONTRIBUTING TO STOCK OUTS(by their lack of concern and action)

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
SUPPLY CHAIN

Lowe’s launches natural gas-powered truck fleet at Texas distribution center

BY Staff Writer

Mooresville, N.C. — Lowe’s has launched a dedicated fleet of natural gas-powered trucks at its regional distribution center in Mount Vernon, Texas. The fleet is among the first serving a major retail distribution center in North America to run solely on natural gas.

With the transition from a diesel-fueled fleet to trucks powered by liquefied natural gas (LNG), Lowe’s expects to reduce greenhouse gas emissions nearly 20% and control fuel costs as it transports up to 68 truckloads each day to stores in Texas, Louisiana, and Oklahoma.

"The transition to an NG-powered fleet was a natural step for Lowe’s because of the economic and environmental benefits of natural gas," said Steve Palmer, Lowe’s VP of transportation. "Given the amount of natural gas that’s available domestically, broadly utilizing natural gas will give us an opportunity to better control our transportation fuel costs in the coming years. Our goal is to replace all of our diesel-powered dedicated fleets with natural gas trucks by the end of 2017."

Lowe’s is working with its truckload carriers to convert their Lowe’s-dedicated fleets. The company began using natural gas trucks last year at its distribution center in Kissimmee, Fla., and teamed with longtime carrier partner NFI to launch the natural gas dedicated fleet in Texas.

Lowe’s worked with Clean Energy, the largest provider of natural gas fuel for transportation in North America, to research the use of alternative fuels and accelerate the transition to natural gas. Clean Energy will support the NFI fleet by opening a natural gas station in Sulphur Springs, Texas.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...