Two Back-to-School Surveys, Two Different Forecasts
Purchase, N.Y., Asurvey sponsored by MasterCard International and conducted by Ipsos-Insight shows that 37% of parents expect to spend more on back-to-school items this year than last year. This survey estimates that parents of students college-aged and younger expect to spend $573 on back-to-school items.
This survey is at odds with one completed by the National Retail Federation (NRF), which reported that consumer back-to-school spending will decrease this year. It found that families with school-aged children will spend an average of $443.77 on back-to-school items, a decrease of 8.2%. The NRF estimates total back-to-school spending at $13.39 billion this year, vs. $14.79 billion last year. Although the reports disagree about total back-to-school spending, both show that clothing will make up the largest amount of sales.
There were differences in the methods of data collection with the two reports. The NRF survey polled 6,487 consumers from July 6 to 13 and has a margin of error of +/-1%. The MasterCard survey interviewed 292 parents from July 12 to 14 and has a margin of error of +/-5.74%.
HP Poaches Dell CIO Mott
Palo Alto, Calif., Technology giant Hewlett-Packard has hired former Wal-Mart CIO Randy Mott away from his most recent employer, Dell. Mott will serve as HP’s new CIO.
Mott has held the CIO post at Dell for the past five years. Prior to that, he spent 22 years at Wal-Mart Stores, including six years as senior VP and CIO.
HP will pay Mott a base salary of $690,000 per year, an option to buy 500,000 shares of HP common stock, and a short-term bonus opportunity of 100% of base salary guaranteed at target for the 2006 fiscal year and the remainder of 2005. Mott also will be awarded a $2.2 million signing bonus; a $1 million relocation bonus; restricted stock worth more than $7.1 million; and targeted long-term performance cash of $7 million for a three-year performance cycle, of which $5 million is guaranteed.
ShopKo to Sell Three Stores
Green Bay, Wis., Discount retailer ShopKo Stores said it is selling its three stores in Colorado to Regency Realty Group. The retailer described the move as a result of “economic reasons.” The stores are expected to close in about three months. ShopKo originally opened the Longmont and Loveland stores in 1993 and the Fort Collins store in 1994.
The company said the sale of the trio of stores is not directly related to its plan announced in April to be acquired by private investment firm Goldner Hawn Johnson & Morrison for $715 million in cash.