News

Tyco integrates RetailNext in-store analytics

BY Dan Berthiaume

Neuhausen, Switzerland – Tyco Retail Solutions has integrated its traffic intelligence solution with RetailNext, a provider of Big Data solutions enabling retailers to monitor, analyze, and act upon shopper behavior within the store environment. This combination, which leverages Tyco’s multi-sensor portfolio of traffic devices and RetailNext’s in-store analytics platform, enables retailers to capture and interpret key metrics to optimize their store operations and drive sales.

Tyco’s appliance-based system, which can potentially leverage retailers’ existing video infrastructure, collects and correlates real-time data to help brick-and-mortar retailers identify actionable opportunities to refine their advertising, merchandising, and promotional initiatives to improve overall profitability by focusing on metrics beyond the front door.

Tyco now extends traffic analysis with four new packaged traffic applications focused on advanced in-store traffic intelligence: interior counting to analyze conversion rates, optimize traffic-to-associate ratios and measure in-store marketing effectiveness; path-to-purchase kinetic mapping to improve store layouts and increase profit-per-square-foot; gender demographic breakdown of traffic to customize store displays and product mixes; and dwell analysis to optimize promotional display placement, planogram effectiveness and product assortment.

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News

Contact Solutions upgrades mobile customer care tool

BY Dan Berthiaume

Reston, Va. – Cloud-based customer care technology provider Contact Solutions has released version 2.1 of its My:Time mobile customer care tool. My:Time 2.1 introduces a software developer kit (SDK) that allows developers to add My:Time customer care to existing mobile apps, so users can get in-app customer support.

Specific services My:Time enables for existing or new mobile apps include direct chat, voice memo and image communication with customer service representatives, as well as full interaction history, a notification center and automatic resumption of interrupted customer service interactions at the customer’s convenience.

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REAL ESTATE

Ross Stores opens Phoenix store Oct. 11

BY Dan Berthiaume

Dublin, Calif. – Ross Dress for Less will open a new store in Arizona on Oct. 11. The store is located in the Maryvale Plaza Shopping Center in Phoenix. This new opening is part of the retailer’s 2014 expansion program, totaling approximately 75 new locations during the year.

Together, Ross Dress for Less and DD’s Discounts currently operate more than 1,300 off-price apparel and home fashion stores in 33 states, the District of Columbia and Guam.

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