News

Tyco Retail releases TrueVue 5.0

BY Dan Berthiaume

Neuhausen, Switzerland — Tyco Retail Solutions has released TrueVue 5.0, the latest version of its flagship retail software suite and an extension of its TrueVue Retail Platform. With this new release, customers can now receive mobile reports via iOS devices to monitor key store performance metrics anywhere, anytime.

Available in the Apple App Store, the TrueVue app provides access to Tyco Retail Solutions’ loss prevention, traffic and inventory metrics from any iPhone, iPad or iPod touch device. By arming retail field and store level associates with key data metrics on demand, they are empowered to make better decisions, fueling operational improvements.

Built to scale up from a single location to an entire retail enterprise, the TrueVue software suite is designed to allow customers to add new capabilities as the business requires, and uses a common integration approach intended to lower operating and ownership costs.

“We understand the power of mobile technology today, and its influence on the retail store environment,” said Nancy Chisolm, VP and general manager Tyco Retail Solutions. “With the mobile capabilities in TrueVue 5.0, we are providing store personnel with immediate access to critical store data, eliminating the need to leave the sales floor or wait for updated information in order to take action. This seamless integration enables on-demand decision making, which better equips store associates to meet the needs of their customers. We will continue to enhance our offering with cutting edge technology as the retail environment evolves, customers’ demands increase, and the store remains central to the success of the retail industry.”

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OPERATIONS

Lumber Liquidators expands board to nine members

BY Dan Berthiaume

Toano, Va. — Lumber Liquidators is expanding its board of directors from eight to nine members with the appointment of Nancy M. Taylor as a Class III director effective April 1. Taylor currently serves as the president and CEO of Tredegar Corp., serving in such roles since January 2010, and is a member of Tredegar’s board of directors.

Prior to assuming her current positions, she was executive VP of Tredegar responsible for corporate business development in addition to her role as president of Tredegar Film Products. Previously, she served in roles of increasing responsibility at Tredegar since she joined the company in 1991. Before joining Tredegar, she was an associate at the law firm of Hunton & Williams.

"We are excited and pleased to welcome Nancy to our board of directors,” Robert M. Lynch, president and CEO. “Nancy is a respected executive with a wealth of business and leadership experience. We look forward to benefiting from the knowledge and insight she will bring to Lumber Liquidators’ board as we continue to grow our business."

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MARKETING/SOCIAL MEDIA

Macy’s to launch online fashion competition show

BY Marianne Wilson

New York — Macy’s and Maker Studios, the world’s largest producer and distributor of online video content for Millennials, announced a collaboration to launch an original fashion-lifestyle series, to be called “The Next Style Star.” The program will feature 16 up-and-coming stylists battling head-to-head for a $10,000 cash prize, a chance to serve as a guest stylist on an upcoming Macy’s photo shoot, and have his or her winning look featured in the Impulse Department at Macy’s Herald Square in New York City.

The 10-episode series will be hosted by TV personality, fashion expert and makeup artist Jeannie Mai. It will debut April 3 on Maker’s fashion and beauty network, The Platform, and also on Macys.com/stylestar. New episodes will go live every Thursday at 1 p.m. EST, following the April 3 debut.

“With an ongoing focus on the Millennial customer, Macy’s is passionate about creating innovative partnerships that will result in fresh, entertaining and useful content for our customers,” said Martine Reardon, Macy’s chief marketing officer. “Maker Studios is known for producing inventive video that appeals to the artful and sharp-witted tastes of this generation, and by joining forces to create ‘The Next Style Star,’ we can showcase the best of what both brands have to offer.”

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