News

Uber offers on-demand ice cream to mobile users

BY Dan Berthiaume

San Francisco – On July 19, online transportation service provider Uber is offering a one-day promotion where mobile customers could use the Uber app to order on-demand ice cream from an ice cream truck.

App users in 33 global cities, including 22 in the U.S. and Canada, have a one-day “order ice cream” option on their app. If one of several ice cream trucks deployed in each city is available, customers can order a bundle of five to six ice cream treats with payment directly charged to their Uber account.

Uber is also offering a hashtag for customers to promote the special retail service on their Twitter and Instagram accounts.

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OPERATIONS

Preen.Me launches social commerce partnership with brands

BY Dan Berthiaume

Tel Aviv, Israel – Preen.Me, a social platform for beauty consumers that offers access to personalized product recommendations, peer-to-peer recommendations, product reviews and how-to tutorials, is launching a database for select beauty brand partners.

The database will provide brands with aggregated consumer information such as actual product usage, and price sensitivity. Brand partners will also have direct access to Preen.Me users.

Preen.Me, launched from a Facebook page in 2012, says it engages 7 million to 8 million monthly users across all channels.

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SUPPLY CHAIN

Hood plans end to Brigham’s shipments

BY Dan Berthiaume

Lynnfield, Mass. – HP Hood, manufacturer of the Brigham’s brand of ice cream, has decided to stop supplying the 10 remaining independent ice creams stores in the Boston area that serve Brigham’s with the product later this month. As reported by the Boston Globe, this will require the two stores still operating under the Brigham’s banner to change their name once the final shipments run out.

A Hood spokesperson told the Boston Globe selling ice cream to parlors is no longer a viable business, although the company will continue selling Brigham’s products through grocery stores.

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